Scope
Reference
2024-747
Description
Signed contract 27/10/2025
Awarded to Numerator, please see notices:
Notice identifier: 2025/S 000-054824
Procurement identifier (OCID): ocds-h6vhtk-055abb published on the 8th September 2025.
Also Notice identifier: 2025/S 000-038050 Procurement identifier (OCID): ocds-h6vhtk-055aba
Published 8 July 2025, 7:53am
Requirement was for:
AHDB core Foodservice data requirements
1. The basic measures required will consist of the following as a minimum:
• Spend
• Servings/packs
• Price
• Buyer numbers i.e. penetration
• Servings/packs per buyer i.e. frequency and volume per trip
2. Data must be split by method including the following as a minimum:
• Dine out - Eating in or on the go
• Takeaways - Collected or delivered
3. Data must be split by channel (we are open to agencies proposing different channel coding
approaches):
• Quick service retail e.g. coffee shops, fast food, cafes, bakery/sandwiches
• Full service restaurants e.g. restaurants, diners
• Pubs and bars
• Contract catering e.g. workplace canteens, hospitals, schools etc
• Travel & leisure e.g. train, ferries, events etc
• Multiples including forecourts e.g. supermarkets, convenience stores etc
4. Data must be split by product type/meal, with the protein identifiable (beef, lamb, pork,
chicken, fish, vegetarian, vegan) and key cuts (e.g. steaks, burgers, roasting joints,
sausages etc) specified or obvious. A read of meat-free/alternatives is also beneficial.
5. Data must be able to be split by day part and demographics to help analysis
6. It would be beneficial for data to be split by operator for volume estimate purposes
Contract 1. Meat Foodservice Data requirements
Supplier
Contract value
- £250,000 excluding VAT
- £300,000 including VAT
Above the relevant threshold
Date signed
27 October 2025
Contract dates
- 1 January 2026 to 1 January 2029
- Possible extension to 1 January 2030
- 4 years, 1 day
Description of possible extension:
3 year initial contract plus 1+1 extension options
Main procurement category
Services
CPV classifications
- 71620000 - Analysis services
Contract locations
- UK - United Kingdom
Justification for not setting key performance indicators
Under £5million including VAT
KPIs will be set before the contract starts but do not need to be advertised due to not being over the £5million ruling.
Other information
Applicable trade agreements
- Government Procurement Agreement (GPA)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Supplier
NUMERATOR UK LIMITED
- Companies House: 16341231
- Public Procurement Organisation Number: PTDD-8275-GMJZ
South Bank Central
London
SE1 9LQ
United Kingdom
Email: KWUK-PublicSectorNutrition@kantar.com
Website: https://www.numerator.com/
Region: UKI44 - Lewisham and Southwark
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Meat Foodservice Data requirements
Contracting authority
Agriculture and Horticulture Development Board
- Public Procurement Organisation Number: PBHX-8363-MBBV
Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
United Kingdom
Email: procurement@ahdb.org.uk
Region: UKG13 - Warwickshire
Organisation type: Public authority - central government