Contract

Visit Sunderland Tourism Campaign

  • Sunderland City Council

UK7: Contract details notice - Procurement Act 2023 - view information about notice types

Notice identifier: 2025/S 000-068449

Procurement identifier (OCID): ocds-h6vhtk-05d3f0

Published 27 October 2025, 10:46am



Scope

Description

Award Notice - Under Threshold

As part of the Council's 10-year tourism strategy, developed with partners and launched in May 2025, the Council are delivering a series of themed campaigns aligned to major events and seasonal activity - celebrating the diversity and strengths of the city.

These campaigns highlight sport, music, food, culture and heritage, with activity running through to spring 2026.

The Council requires a agency support to develop a targeted, creative campaign that engages visitors - and encourages them to make the most of their time in Sunderland.


Contract 1

Supplier

Contract value

  • £73,200 including VAT

Below the relevant threshold

Date signed

29 September 2025

Contract dates

  • 6 October 2025 to 30 April 2026
  • 6 months, 26 days

Main procurement category

Services

CPV classifications

  • 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Contract locations

  • UKC23 - Sunderland

Procedure

Procedure type

Below threshold - limited competition


Supplier

DIFFERENT NARRATIVE INTEGRATED MARKETING LIMITED

  • Companies House: 12500521
  • Public Procurement Organisation Number: PZLW-9685-PJQJ

Clavering House

Newcastle Upon Tyne

NE1 3NG

United Kingdom

Region: UKC22 - Tyneside

Small or medium-sized enterprise (SME): Yes

Voluntary, community or social enterprise (VCSE): No

Contract 1


Contracting authority

Sunderland City Council

  • Public Procurement Organisation Number: PLVZ-4154-GGRZ

City Hall, Plater Way,

Sunderland

SR1 3AA

United Kingdom

Region: UKC23 - Sunderland

Organisation type: Public authority - sub-central government