Award

Creative Brand Agency Specialising in Visual and Verbal Identity at Imperial War Museums (IWM)

  • Imperial War Museum

UK6: Contract award notice - Procurement Act 2023 - view information about notice types

Notice identifier: 2025/S 000-068411

Procurement identifier (OCID): ocds-h6vhtk-0562d5 (view related notices)

Published 27 October 2025, 9:46am



Scope

Description

IWM is tendering for a creative brand agency to help translate and bring to life a refreshed and newly developed vision and purpose for IWM. The appointed supplier will create a visual and verbal identity to reflect IWM's new proposition.


Contract 1. Creative Brand Agency Specialising in Visual and Verbal Identity at Imperial War Museums (IWM)

Supplier

Contract value

  • £150,000 excluding VAT
  • £180,000 including VAT

Above the relevant threshold

Award decision date

27 October 2025

Date assessment summaries were sent to tenderers

27 October 2025

Standstill period

  • End: 5 November 2025
  • 8 working days

Earliest date the contract will be signed

7 November 2025

Contract dates (estimated)

  • 10 November 2025 to 31 January 2027
  • 1 year, 2 months, 21 days

Main procurement category

Services

CPV classifications

  • 79410000 - Business and management consultancy services

Contract locations

  • UK - United Kingdom

Information about tenders

  • 15 tenders received
  • 4 tenders assessed in the final stage:
    • 4 submitted by small and medium-sized enterprises (SME)
    • 0 submitted by voluntary, community and social enterprises (VCSE)
  • 1 supplier awarded contracts
  • 3 suppliers unsuccessful (details included for contracts over £5 million)

Procedure

Procedure type

Open procedure


Supplier

JOHNSON BANKS DESIGN LIMITED

  • Companies House: 02769676
  • Public Procurement Organisation Number: PWNJ-7264-XYHH

Crescent Works, Crescent Lane

London

SW4 9RW

United Kingdom

Region: UKI45 - Lambeth

Small or medium-sized enterprise (SME): Yes

Voluntary, community or social enterprise (VCSE): No

Supported employment provider: No

Public service mutual: No

Contract 1. Creative Brand Agency Specialising in Visual and Verbal Identity at Imperial War Museums (IWM)


Contracting authority

Imperial War Museum

  • Public Procurement Organisation Number: PHRL-5691-LLXM

Lambeth Road

London

SE1 6HZ

United Kingdom

Region: UKI44 - Lewisham and Southwark

Organisation type: Public authority - central government