Section one: Contracting authority/entity
one.1) Name and addresses
Lincolnshire County Council
County Offices, Newland
Lincoln
LN1 1YL
Contact
Miss Katie Turner
katie.turner@lincolnshire.gov.uk
Telephone
+44 1522555431
Country
United Kingdom
Region code
UKF3 - Lincolnshire
Internet address(es)
Main address
https://www.lincolnshire.gov.uk
Buyer's address
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Integrated Lifestyle Service - Direct Award C
Reference number
DN790337
two.1.2) Main CPV code
- 85000000 - Health and social work services
two.1.3) Type of contract
Services
two.1.4) Short description
Lincolnshire’s Integrated Lifestyle Service (ILS), known as ‘One You Lincolnshire’, is
jointly funded by the Integrated Care Board and Lincolnshire County Council, and
designed to prevent ill-health and reduce inequalities in health outcomes through
addressing 6 key risk factors: smoking, physical inactivity, unhealthy weight, alcohol,
strength and balance & Child and family weight management.
Section six. Complementary information
six.6) Original notice reference
Notice number: 2025/S 000-057449
Section seven. Changes
seven.1.2) Text to be corrected in the original notice
Section number
I.3
Lot No
0
Place of text to be modified
Place of text to be modified
Instead of
Text
The Council intends to award this contract to the incumbent via the Direct Award C route
under PSR
Contract Title: Integrated Lifestyle Service
Contract Reference: DN790337
Name of Incumbent: Thrive Tribe Ltd
Address of Incumbents registered office:167-169 Great Portland Street, London, W1W
5PF
Description of relevant health care services and CPV code: Health and Social work
Services 85000000-9
Approx. lifetime value of contract: £3,172,100.00
Detail of award decision makers: Council Executive delegated to Executive Director of
Adult Care & Community wellbeing in conjunction with executive councillor for Adult Care
and Health.
Reasons for selecting the incumbent: Under the Health Care Services (Provider Selection
Regime) Regulations 2023 (“PSR”), the Council’s commercial team has undertaken an
evidence-based assessment of the incumbent's capability and consistent performance in
delivering against all of the Key Criteria and contract performance KPIs
A provider assessment has been undertaken in accordance with the PSR Key Criteria
which are:-
• Quality and innovation
• Value
• Integration, collaboration and service sustainability
• Improving access, reducing health inequalities and facilitating choice
• Social value
The provider assessment demonstrates substantial evidence of the incumbent’s proven ability to deliver a successful, outcomes-based service to the public. The Council has full
confidence in the provider’s past performance, reinforcing the view that they are well positioned
to deliver the service over the next 12 months. This confidence is based on
their consistent alignment with commissioning requirements, strong market expertise, and
effective contract management. The provider has a track record of not only meeting the
required criteria but also enhancing service delivery through new initiatives aimed at
improving health outcomes and reducing health inequalities. Performance data shows that
the incumbent has achieved results exceeding expectations against each of the contract
KPI targets at this stage.
Declaration of conflict or potential conflict of interest: All relevant stakeholders completed
the Councils internal Conflict of interest forms and no conflict or potential conflict of
interest were identified.
How Conflicts of interest were managed: All relevant stakeholders completed COI forms
prior to the assessment which were kept under review during the process and no conflicts
of interest were identified.
Read
Text
This is a Provider Selection Regime (PSR) confirmation of contract award notice. This contract has been awarded under the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Public Contracts Regulations 2015 do not apply to this award. This contract has now been formally awarded using direct award process C.
- The contract was awarded on 1st September 2025 and will expire on 1st October 2026
- Contract value £3,172,100.00 which is the amounts payable to the provider under the contract.
No reviews were undertaken during the standstill period.
There were no declare or potential conflicts of interest during the decision making process.