Scope
Description
The Royal Borough of Windsor & Maidenhead (RBWM) is seeking a Concessionaire Partner or Concession Partners for the provision of 6-sheet outdoor advertising services on bus shelters and in car parks.
The procurement will be split into two lots (Maidenhead town centre and the Remainder of the borough) to attract bids for both digital-led and paper-led advertising.
With the aim to maximise income for the Council, Concessionaires will be able to select which assets within their awarded lot they wish to use for advertising services, provided they adhere to the quality and design specifications set out by the Royal Borough of Windsor & Maidenhead (RBWM).
Please note the estimated stated for this Procurement is not applicable. A figure has been provided for the purposes of publishing requirements only.
Total value (estimated)
- £250,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 10 April 2026 to 10 April 2033
- Possible extension to 10 April 2037
- 11 years, 1 day
Description of possible extension:
The term of the Contract may be extended for up to two (2) years and a further one (1) year (i.e. 7+2+1) at the sole option of the Authority, subject to the Authority's satisfaction with the service.
Options
The right to additional purchases while the contract is valid.
The Concessionaire must submit a Site Implementation Plan within the first six months of the contract. This plan should propose adding new advertising panels or upgrading existing ones (for example, from paper to digital) at any bus shelters, bus stops or car parks that were not included in the original proposal. This also includes adding new bus shelters with advertising panels to bus stops that currently have no shelter.
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Not the same for all lots
Contract locations are shown in Lot sections, because they are not the same for all lots.
Lot 1. Maidenhead Town Centre
Description
Bus Stops and Car Parks located within Maidenhead Town Centre
Lot value (estimated)
- £100,000 including VAT
Contract locations
- UKL - Wales
- UKM - Scotland
- UKN - Northern Ireland
- GG - Guernsey
- IM - Isle of Man
Same for all lots
CPV classifications, contract dates and options are shown in the Scope section, because they are the same for all lots.
Lot 2. Remainder of Borough
Description
Bus Stops & Car Parks located in the remainder of the Borough including; Windsor, Maidenhead and Ascot, excluding Maidenhead Town Centre.
Lot value (estimated)
- £150,000 including VAT
Contract locations
- UKJ1 - Berkshire, Buckinghamshire and Oxfordshire
Same for all lots
CPV classifications, contract dates and options are shown in the Scope section, because they are the same for all lots.
Participation
Particular suitability
Lot 1. Maidenhead Town Centre
Lot 2. Remainder of Borough
Small and medium-sized enterprises (SME)
Submission
Tender submission deadline
23 December 2025, 1:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
27 February 2026
Recurring procurement
Publication date of next tender notice (estimated): 10 April 2036
Award criteria
| Name | Type | Weighting |
|---|---|---|
| Commercial | Price | 70% |
| Technical | Quality | 30% |
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Special regime
Concession
Contracting authority
Royal Borough of Windsor & Maidenhead
- Public Procurement Organisation Number: PJQM-1124-QDHW
St Ives Road
Maidenhead
SL6 1RF
United Kingdom
Contact name: Aaron Fernandes
Email: aaron.fernandes@rbwm.gov.uk
Region: UKJ11 - Berkshire
Organisation type: Public authority - sub-central government