Scope
Reference
SSJ068
Description
University of South Wales require a contract that conducts data insights and market research which will deliver core marketing activity to prospective students, their families, carers, teachers and advisors. Therefore, a decision was made to complete a direct award.
The final contract value is subject to internal approval, the maximum permitted value is stated in the notice.
Contract 1. UCAS Media Partnership
Supplier
Contract value
- £290,371 excluding VAT
- £348,445.20 including VAT
Above the relevant threshold
Earliest date the contract will be signed
5 November 2025
Contract dates (estimated)
- 7 November 2025 to 6 November 2026
- 1 year
Main procurement category
Services
CPV classifications
- 79342000 - Marketing services
Contract locations
- UKL15 - Central Valleys
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Direct award
Direct award justification
Single supplier - intellectual property or exclusive rights
As UCAS has access to the subject data as they manage all admissions to the UK HEIs and in doing so collect all applicant and pre-applicant data. This supports USW with market research and marketing activity to prospective students, parents, carers, teachers, advisors.
Supplier
UCAS Media Limited
- Public Procurement Organisation Number: PQLW-4791-YWWY
Rosehill, New Barn Lane
Gloucestershire
GL52 3LZ
United Kingdom
Email: E.Barnes@ucas.ac.uk
Region: UKK13 - Gloucestershire
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 1. UCAS Media Partnership
Contracting authority
University of South Wales
- Charity Commission (England and Wales): 1140312
University of South Wales,
Pontypridd
CF37 1DL
United Kingdom
Contact name: Libby Roberts
Region: UKL15 - Central Valleys
Organisation type: Public authority - sub-central government
Devolved regulations that apply: Wales