Scope
Reference
2025-WMGC-0642
Description
As a nationally accredited destination development partnership, West Midlands DDP has a responsibility to share best practice and identify improvements, not only to optimise regional activity, but also to inform the potential future roll out of DDPs across England and contribute to VisitEngland's leading data and research bank for the visitor economy sector.
Consequently, we wish to appoint a supplier(s) to develop and manage a comprehensive multi-source programme and research and evaluation to celebrate success and share lessons learned. Insights from the research and evaluation will assist the DDP delivery team in understanding the impact of the partnership and provide learning for visitor economy stakeholders both regionally and nationally.
This requirement is divided into two lots - Lot 1 'Evaluation of West Midlands DDP Work-Streams', and Lot 2 'Destination Perceptions & Sentiment'.
Lot 1 focuses on data collection to support detailed evaluation of the impact of projects delivered by West Midlands DDP and developing our already robust evaluation framework so that it can deliver learning that aligns with our forthcoming West Midlands Strategic Tourism Framework.
Lot 2 encompasses primary quantitative research to assess perceptions of the West Midlands as a visitor destination amongst leisure travellers, and local residents who we want to be at the heart of developments to deliver regenerative tourism.
Total value (estimated)
- £45,000 excluding VAT
- £54,000 including VAT
Below the relevant threshold
Contract dates (estimated)
- 8 December 2025 to 31 March 2026
- 3 months, 24 days
Main procurement category
Services
CPV classifications
- 73200000 - Research and development consultancy services
- 73210000 - Research consultancy services
- 79311400 - Economic research services
Contract locations
- UKG3 - West Midlands
Lot 1. Lot 1 - Evaluation of West Midlands DDP Work-Streams
Description
Lot 1 focuses on data collection to support detailed evaluation of the impact of projects delivered by West Midlands DDP and developing our already robust evaluation framework so that it can deliver learning that aligns with our forthcoming West Midlands Strategic Tourism Framework.
Lot value (estimated)
- £15,000 excluding VAT
- £18,000 including VAT
Same for all lots
CPV classifications, contract locations and contract dates are shown in the Scope section, because they are the same for all lots.
Lot 2. Lot 2 - Destination Perceptions & Sentiment
Description
Lot 2 encompasses primary quantitative research to assess perceptions of the West Midlands as a visitor destination amongst leisure travellers, and local residents who we want to be at the heart of developments to deliver regenerative tourism.
Lot value (estimated)
- £30,000 excluding VAT
- £36,000 including VAT
Same for all lots
CPV classifications, contract locations and contract dates are shown in the Scope section, because they are the same for all lots.
Participation
Particular suitability
Lot 1. Lot 1 - Evaluation of West Midlands DDP Work-Streams
Lot 2. Lot 2 - Destination Perceptions & Sentiment
Small and medium-sized enterprises (SME)
Submission
Tender submission deadline
14 November 2025, 12:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Award criteria
Quality - 80% / Price 20%
Procedure
Procedure type
Below threshold - open competition
Contracting authority
WEST MIDLANDS GROWTH COMPANY LIMITED
- Companies House: 01631329
11th Floor The Colmore Building
Birmingham
B4 6AT
United Kingdom
Email: procurement@wmgrowth.com
Region: UKG31 - Birmingham
Organisation type: Public undertaking (commercial organisation subject to public authority oversight)