Section one: Contracting authority
one.1) Name and addresses
The Pensions Regulator
Telecom House, 125-135 Preston Road
Brighton
BN16AF
Country
United Kingdom
Region code
UKJ21 - Brighton and Hove
Justification for not providing organisation identifier
Not on any register
Internet address(es)
Main address
https://www.thepensionsregulator.gov.uk/
one.4) Type of the contracting authority
Other type
Arms Length Public Body
one.5) Main activity
Other activity
Regulator
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Marketing Suite (TPR Comms management platform)
Reference number
TPR1594
two.1.2) Main CPV code
- 48000000 - Software package and information systems
two.1.3) Type of contract
Supplies
two.1.4) Short description
The Pensions Regulator requires a marketing suite (a SaaS based platform/solution to replace the current solution architecture) which TPR's Automatic Enrolment (AE) Comms team can use to create, edit, publish and produce all official direct to employer outbound email, whitemail and SMS. The marketing suite also needs to allow users to segment the email, whitemail and SMS templates into various mailing lists which then can be used to design, execute and monitor workflow funnels for all files.
Please note that whilst initially the team using this solution will be TPR's AE Comms team, there is the possibility that the solution will be adopted by additional TPR teams during the Contract Period.
The suite must process data selections from TPR's CRM system which is currently Microsoft Dynamics 365 (please note TPR's CRM solution may change during the Contract Period) which create files that are processed both manually and in an automated fashion to TPR's communication channel provider(s). The file processing must take place in a timely fashion running in real time and to ensure TPR's communication channel provider(s) can issue communications according to agreed scheduling.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £1,060,117
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKJ - South East (England)
Main site or place of performance
Brighton
two.2.4) Description of the procurement
See II.1.4
two.2.5) Award criteria
Quality criterion - Name: Question 1 - Theme 1 / Weighting: 7.5%
Quality criterion - Name: Question 2 - Theme 2 / Weighting: 7.5%
Quality criterion - Name: Question 3 - Theme 3 / Weighting: 7.5%
Quality criterion - Name: Question 4 - Theme 4 / Weighting: 7.5%
Quality criterion - Name: Question 5 - Account Management / Weighting: 12.5%
Quality criterion - Name: Question 6 - Reporting / Weighting: 5%
Quality criterion - Name: Question 7 - Training / Weighting: 5%
Quality criterion - Name: Question 8 - Implementation / Weighting: 12.5%
Quality criterion - Name: Question 9 - Security / Weighting: 5%
Quality criterion - Name: Question 10 - Social Value / Weighting: 10%
Price - Weighting: 20%
two.2.11) Information about options
Options: Yes
Description of options
Following the initial 3 year contract period, and subject to minimum notice being provided as per contract, the Buyer may choose to extend the contract by further period(s) up to 24 months
two.2.14) Additional information
Please note the contract value shown here is for the total life of the contract including the initial term of 3 years and the maximum 24 month extension period.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2025/S 000-000452
Section five. Award of contract
Contract No
TPR1594
Title
Marketing Suite (TPR Comms management platform)
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
15 October 2025
five.2.2) Information about tenders
Number of tenders received: 5
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Paragon Customer Communications (London) Ltd
London
Country
United Kingdom
NUTS code
- UK - United Kingdom
Companies House
02788181
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £1,060,117
Section six. Complementary information
six.3) Additional information
Please note the contract value shown here is for the total life of the contract including the initial term of 3 years and the maximum 24 month extension period.
six.4) Procedures for review
six.4.1) Review body
Public Procurement Review Service
London
Publicprocurementreview@cabinetoffice.gov.uk
Country
United Kingdom