Section one: Contracting entity
one.1) Name and addresses
Northern Ireland Electricity Networks Ltd
120 Malone Road,
Belfast,
BT9 5HT
noreen.magowan@nienetworks.co.uk
Country
United Kingdom
Region code
UKN - Northern Ireland
Internet address(es)
Main address
one.6) Main activity
Electricity
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
S1210 (2025) Public Information and Awareness Campaigns
two.1.2) Main CPV code
- 79341000 - Advertising services
two.1.3) Type of contract
Services
two.1.4) Short description
NIE Networks wishes to procure services in the following and related areas:
1. Creative concept and design,
2. Media and digital planning and buying,
3. Advertising campaign management including evaluation and general advice and
assistance in regard to advertising across Northern Ireland.
The contractor will be required to support NIE Networks core team of communications and
media specialists by delivering campaigns in the following areas:
· Safety
· Recruitment
· Vulnerable customers
· Security of supply
Please note this list is not exhaustive
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £2,420,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKN - Northern Ireland
Main site or place of performance
Northern Ireland
two.2.4) Description of the procurement
NIE Networks wishes to procure services in the following and related areas:
1. Creative concept and design,
2. Media and digital planning and buying,
3. Advertising campaign management including evaluation and general advice and
assistance in regard to advertising across Northern Ireland.
The contractor will be required to support NIE Networks core team of communications and media specialists by delivering campaigns in the following areas:
· Safety
· Recruitment
· Vulnerable customers
· Security of supply
Please note this list is not exhaustive
two.2.11) Information about options
Options: Yes
Description of options
The Framework Agreement period is 3 years with the option, exercisable exclusively by NIE Networks, to extend the Framework Agreement for up to two additional 2 year extension periods. Potential total Framework Agreement duration of 5 years.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Negotiated procedure with prior call for competition
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2024/S 000-034154
Section five. Award of contract
Contract No
S1210 (2025) Public Information and Awareness
Title
S1210 (2025) Public Information and Awareness
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
13 October 2025
five.2.2) Information about tenders
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Genesis Advertising Ltd
Belfast
Country
United Kingdom
NUTS code
- UKN - Northern Ireland
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £2,420,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Northern Ireland Electricity Networks Limited
120 Malone Road
Belfast
BT9 5HT
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
High Court in Northern Ireland
Royal Courts of justice, Chichester Street
Belfast
BT1 3JY
Country
United Kingdom