Scope
Reference
NT1542 -24 052 International Student Recruitment Marketing and Conversion
Description
Marketing, recruitment and conversion of international students for one year in contract locations:
IN - India
PK - Pakistan
BD - Bangladesh
NP - Nepal
MA - Morocco
NG - Nigeria
Estimated contract value £1,400,000.00 (Commission based)
Contract 1. NT1542 - International Student Recruitment Marketing and Conversion
Supplier
Contract value
- £1,680,000 including VAT
Above the relevant threshold
Earliest date the contract will be signed
22 October 2025
Contract dates (estimated)
- 22 October 2025 to 30 September 2026
- 11 months, 10 days
Main procurement category
Services
CPV classifications
- 79342000 - Marketing services
- 79600000 - Recruitment services
- 98910000 - Services specific to international organisations and bodies
Contract locations
- BD - Bangladesh
- IN - India
- MA - Morocco
- NP - Nepal
- NG - Nigeria
- PK - Pakistan
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Direct award
Direct award justification
Additional or repeat goods, services or works - extension or partial replacement
LSBU published PPN -identifier: 2025/S 000-035377 for the tendering of International Student marketing and recruitment in June 2025. This was put on hold as a new Vice Chancellor was recruited and it has become evident that the intended scope of the tender being worked to by LSBU is no longer fully in line with the emerging future strategy of LSBU.
Publishing of the tender is therefore being delayed in line with wider consideration of proposed growth trajectories and the operating models required to deliver them. A revised tender will be released on completion of this research.
To avoid disproportionate technical difficulties and failure of existing workflows LSBU will continue with its current operating model for a further one year. LSBU owns elements of intellectual property with the provider of the current model in relation to its systems development as well as business continuity planning.
This will allow for the subsequent award to the successful bidder to include a clear period of transition and handover in 2026.
A one year contract will be awarded to QS Enrolment Solutions Ltd.
Supplier
QS ENROLMENT SOLUTIONS LIMITED
- Companies House: 00640846
- Public Procurement Organisation Number: PYPJ-3855-WBBQ
1 Tranley Mews
London
NW3 2DG
United Kingdom
Email: salesoperations@qs.com
Region: UKI31 - Camden and City of London
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 1. NT1542 - International Student Recruitment Marketing and Conversion
Contracting authority
LONDON SOUTH BANK UNIVERSITY
- Companies House: 00986761
- Public Procurement Organisation Number: PJMT-5564-YWMT
103 Borough Road
London
SE1 0AA
United Kingdom
Email: procurement@lsbu.ac.uk
Website: https://www.lsbu.ac.uk/
Region: UKI44 - Lewisham and Southwark
Organisation type: Public authority - sub-central government