Scope
Reference
1262
Description
A framework of suppliers that supports the Senedd with our efforts to engage the public in the work of the Senedd ahead of the 2026 election and beyond.
Suppliers will support us to raise awareness, increase understanding and encourage participation in the work of the Senedd by providing integrated marketing services, content creator partnerships and creative services, such as branding, photography and animation.
The framework duration is for five years from the date on which the contract commences, to cover the lead up to the election and the duration of the Seventh Senedd, and will be managed in three lots.
Commercial tool
Establishes a framework
Lot 1. Integrated Marketing Services
Description
Fully integrated agency providing a range of services including media planning, buying, creative, production, partnerships, marketing (including digital and out of home) and PR.
Lot 2. Creator Partnerships (influencers)
Description
Suppliers, that specialise in working with Wales-based creators, to lead the campaign's creator partnership.
Lot 3. Creative Production
Description
This lot aims to enlist a range of suppliers to provide the following creative services: branding, photography and filming / animation.
Contract 1. Lot 1 – Integrated Marketing Services
Lots
Lot 1. Integrated Marketing Services
Suppliers (5)
Contract value
- £300,000 excluding VAT
- £360,000 including VAT
Framework lot values may be shared with other lots
Above the relevant threshold
Award decision date
9 October 2025
Date assessment summaries were sent to tenderers
9 October 2025
Standstill period
- End: 21 October 2025
- 8 working days
Earliest date the contract will be signed
22 October 2025
Contract dates (estimated)
- 27 October 2025 to 26 October 2030
- 5 years
Main procurement category
Services
CPV classifications
- 79310000 - Market research services
- 79340000 - Advertising and marketing services
- 79410000 - Business and management consultancy services
Contract locations
- UKL22 - Cardiff and Vale of Glamorgan
Contract 2. Lot 2 - Creator Partnerships (influencers)
Lots
Lot 2. Creator Partnerships (influencers)
Suppliers (5)
Contract value
- £200,000 excluding VAT
- £240,000 including VAT
Framework lot values may be shared with other lots
Above the relevant threshold
Award decision date
9 October 2025
Date assessment summaries were sent to tenderers
9 October 2025
Standstill period
- End: 21 October 2025
- 8 working days
Earliest date the contract will be signed
22 October 2025
Contract dates (estimated)
- 27 October 2025 to 26 October 2030
- 5 years
Main procurement category
Services
CPV classifications
- 79310000 - Market research services
- 79340000 - Advertising and marketing services
- 79410000 - Business and management consultancy services
Contract locations
- UKL22 - Cardiff and Vale of Glamorgan
Contract 3. Lot 3 - Creative Services
Lots
Lot 3. Creative Production
Suppliers (8)
- Alaw
- Cowshed
- Freshwater
- Golley Slater
- reTHINK PR & Marketing
- SBW Advertising LTD
- Soup Creative
- Working Word
Contract value
- £100,000 excluding VAT
- £120,000 including VAT
Framework lot values may be shared with other lots
Below the relevant threshold
Award decision date
9 October 2025
Date assessment summaries were sent to tenderers
9 October 2025
Earliest date the contract will be signed
22 October 2025
Contract dates (estimated)
- 27 October 2025 to 26 October 2030
- 5 years
Main procurement category
Services
CPV classifications
- 79310000 - Market research services
- 79340000 - Advertising and marketing services
- 79410000 - Business and management consultancy services
Contract locations
- UKL22 - Cardiff and Vale of Glamorgan
Information about tenders
Lot 1. Integrated Marketing Services
- 9 tenders received
- 9 tenders assessed in the final stage:
- 9 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 5 suppliers awarded contracts
- 4 suppliers unsuccessful (details included for contracts over £5 million)
Lot 2. Creator Partnerships (influencers)
- 8 tenders received
- 8 tenders assessed in the final stage:
- 8 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 5 suppliers awarded contracts
- 3 suppliers unsuccessful (details included for contracts over £5 million)
Lot 3. Creative Production
- 12 tenders received
- 12 tenders assessed in the final stage:
- 12 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 8 suppliers awarded contracts
- 4 suppliers unsuccessful (details included for contracts over £5 million)
Submission
Submission type
Requests to participate
Procedure
Procedure type
Competitive flexible procedure
Suppliers
Alaw
- Public Procurement Organisation Number: PJDW-4965-HNHH
Rhewl
Denbighshire
LL15 1UH
United Kingdom
Email: Hi@alaw.cymru
Region: UKL13 - Conwy and Denbighshire
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Lot 1 - Integrated Marketing Services
Contract 2. Lot 2 - Creator Partnerships (influencers)
Contract 3. Lot 3 - Creative Services
Cowshed
- Public Procurement Organisation Number: PYZW-1928-NTLD
Floor 1, Park House, Greyfriars Road
Cardiff
CF10 3AF
United Kingdom
Email: vicki@wearecowshed.co.uk
Region: UKL22 - Cardiff and Vale of Glamorgan
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Lot 1 - Integrated Marketing Services
Contract 2. Lot 2 - Creator Partnerships (influencers)
Contract 3. Lot 3 - Creative Services
Equinox
- Public Procurement Organisation Number: PWCD-4596-PJPG
9 CWRT-Y-PARC
Cardiff
CF14 5GH
United Kingdom
Email: helen@equinox.wales
Region: UKL22 - Cardiff and Vale of Glamorgan
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 2. Lot 2 - Creator Partnerships (influencers)
Freshwater
- Public Procurement Organisation Number: PRNM-6799-JYPX
Raglan House
Cardiff
CF23 8BA
United Kingdom
Region: UKL22 - Cardiff and Vale of Glamorgan
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 3. Lot 3 - Creative Services
Golley Slater
- Public Procurement Organisation Number: PWXT-4982-RRTN
Wharton Place, Wharton Street
Cardiff
CF10 1GS
United Kingdom
Email: mldavies@golleyslater.co.uk
Region: UKL22 - Cardiff and Vale of Glamorgan
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Lot 1 - Integrated Marketing Services
Contract 3. Lot 3 - Creative Services
reTHINK PR & Marketing
- Public Procurement Organisation Number: PYCG-1991-CGNG
2 Princess Way
Swansea
SA1 3LW
United Kingdom
Email: Jenny@rethinkprm.com
Region: UKL18 - Swansea
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 2. Lot 2 - Creator Partnerships (influencers)
Contract 3. Lot 3 - Creative Services
SBW Advertising LTD
- Public Procurement Organisation Number: PNNN-5539-TYGM
Cambrian Buildings
Cardiff
CF10 5FL
United Kingdom
Email: leticia@sbwadvertising.co.uk
Region: UKL22 - Cardiff and Vale of Glamorgan
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Lot 1 - Integrated Marketing Services
Contract 3. Lot 3 - Creative Services
Soup Creative
- Public Procurement Organisation Number: PPLD-5293-VCRP
103 Bute Street
Cardiff
CF10 5AD
United Kingdom
Email: garan@soupcreative.co.uk
Region: UKL22 - Cardiff and Vale of Glamorgan
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 3. Lot 3 - Creative Services
WCS Agency
- Public Procurement Organisation Number: PJTB-4782-NZNX
DOLPHIN HOUSE
Cardiff
CF10 1BG
United Kingdom
Email: CHELSEA@WCS.AGENCY
Region: UKL22 - Cardiff and Vale of Glamorgan
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Lot 1 - Integrated Marketing Services
Working Word
- Public Procurement Organisation Number: PCXD-9623-QWXY
2 Sovereign Quay, Havannah Street
Cardiff
CF10 5SF
United Kingdom
Region: UKL22 - Cardiff and Vale of Glamorgan
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 2. Lot 2 - Creator Partnerships (influencers)
Contract 3. Lot 3 - Creative Services
Contracting authority
Senedd Cymru / Welsh Parliament
- Public Procurement Organisation Number: PZHB-8494-NVZZ
Senedd Cymru / Welsh Parliament
Cardiff
CF99 1SN
United Kingdom
Region: UKL22 - Cardiff and Vale of Glamorgan
Organisation type: Public authority - sub-central government
Devolved regulations that apply: Wales