Section one: Contracting authority
one.1) Name and addresses
The National Lottery Community Fund
Apex House, 3 Embassy Drive
Birmingham
B151TR
procurement@tnlcommunityfund.org.uk
Country
United Kingdom
Region code
UKG31 - Birmingham
Justification for not providing organisation identifier
Not on any register
Internet address(es)
Main address
https://www.tnlcommunityfund.org.uk/
one.4) Type of the contracting authority
Other type
Executive non-departmental public body
one.5) Main activity
Other activity
Lottery fund distributor
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
C0119 - Future Game Changers
Reference number
C0119
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The National Lottery Promotions Unit (NLPU) are on a mission to re-engage the UK public and deepen their emotional connection to The National Lottery by illuminating and elevating the transformative impact of National Lottery-funded projects. Through compelling storytelling, we aim to celebrate the £30 million raised by players each week and the extraordinary individuals and communities it supports.
Building on the success of the 30th Birthday "Game Changers" campaign - which celebrated 30 inspiring individuals across the UK - we are now evolving the concept to focus on Future Game Changers. This new iteration will shift the spotlight onto current and future funding recipients through a bold, creative and headline-grabbing campaign.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £562,325
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
UK-wide PR campaign.
Celebrate how The National Lottery continues to change lives for the better.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- The procurement falls outside the scope of application of the regulations
Explanation:
Mini competition via Crown Commercial DPS / RM6124 framework
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
10 October 2025
five.2.2) Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Freuds Communications Limited
London
Country
United Kingdom
NUTS code
- UK - United Kingdom
Companies House
02478112
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £562,325
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
National Lottery Community Fund
4th Floor Apex House, 3 Embassy Drive
Birmingham
B15 1TR
Country
United Kingdom