Section one: Contracting authority
one.1) Name and addresses
VisitScotland
Waverley Court, 4 East Market Street
Edinburgh
EH8 8BG
augustine.toppo@visitscotland.com
Telephone
+44 1314722222
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
Buyer's address
https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00118
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Marketing/Tourism
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Search Engine Optimisation Services (SEO)
Reference number
VSEH24013
two.1.2) Main CPV code
- 72000000 - IT services: consulting, software development, Internet and support
two.1.3) Type of contract
Services
two.1.4) Short description
Search Engine Optimisation services for VisitScotland
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £370,908
two.2) Description
two.2.2) Additional CPV code(s)
- 72212220 - Internet and intranet software development services
- 72212221 - Internet browsing software development services
- 72421000 - Internet or intranet client application development services
two.2.3) Place of performance
NUTS codes
- UKM - Scotland
Main site or place of performance
Edinburgh
two.2.4) Description of the procurement
The primary requirement is to provide Search Engine Optimisation Services (SEO) for https://www.visitscotland.com
two.2.5) Award criteria
Quality criterion - Name: Data Analysis & Insights / Weighting: 20
Quality criterion - Name: Technical Search Engine Optimisation / Weighting: 10
Quality criterion - Name: Digital Outreach / Weighting: 10
Quality criterion - Name: Key Word Research and Monitoring / Weighting: 15
Quality criterion - Name: Content Optimisation / Weighting: 5
Price - Weighting: 40
two.2.11) Information about options
Options: Yes
Description of options
Due to the optional two one-year extensions – see II.2.7
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
Economic operators may be excluded from this competition if they are in any of the situations referred to in the regulation 58 of the Public Contracts (Scotland) Regulation 2015.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2025/S 000-031579
Section five. Award of contract
Contract No
VSEH24013
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
1 October 2025
five.2.2) Information about tenders
Number of tenders received: 16
Number of tenders received from SMEs: 12
Number of tenders received from tenderers from other EU Member States: 1
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 16
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Big Wednesday
1 Lochrin Square, 92-94 Fountainbridge
Edinburgh
EH3 9QA
Telephone
+44 7800858887
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £370,908
Section six. Complementary information
six.3) Additional information
Question 2A.17 – Form of Participation (Notably as part of a group, consortium, joint venture or similar)
Any contract will be entered into with the nominated lead organisation and all members of the consortium, who will in these circumstances each be required to execute said contract together with all ancillary documentation, evidencing their joint and several liabilities in respect of the obligations and liabilities of the contract. It will be for members of the consortium to sort out their respective duties and liabilities amongst each other. For administrative purposes, any associated documentation will be sent to the nominated lead organisation.
Question 2D.1.2 – If a substantial proportion of the work would go to a subcontractor, we may ask for a completed SPD form for those subcontractors (only Sections A and B of Part II and Part III will
be requested). We will advise bidders if we require this information prior to the subcontractor commencing work on the contract.
(SC Ref:812714)
six.4) Procedures for review
six.4.1) Review body
Sheriff Court (Edinburgh)
27 Chambers Street
Edinburgh
EH1 1LB
Country
United Kingdom