Section one: Contracting authority
one.1) Name and addresses
The Water Services Regulation Authority
Ofwat, Centre City Tower, 7 Hill Street
Birmingham
B54UA
Contact
Evgeny Kheyman
Country
United Kingdom
Region code
UKG31 - Birmingham
Public procurement organisation number (PPON)
PPCX-7855-VXBT
Internet address(es)
Main address
one.4) Type of the contracting authority
National or federal Agency/Office
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
WEC Customer Research
Reference number
PROC.0153
two.1.2) Main CPV code
- 73110000 - Research services
two.1.3) Type of contract
Services
two.1.4) Short description
This contract is for customer research to inform the narrative that can be used by the Delivery Body from the outset - so the WEC can begin its work with a strong understanding of which narratives and messages have resonance with customers, and how that may differ across different customer/ audience groups based on socio-demographics, region, etc.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £90,100
two.2) Description
two.2.2) Additional CPV code(s)
- 73110000 - Research services
two.2.3) Place of performance
NUTS codes
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
- UKL - Wales
two.2.4) Description of the procurement
Research and Insights CCS Framework
two.2.5) Award criteria
Quality criterion - Name: Approach / Weighting: 30
Quality criterion - Name: Timings / Weighting: 10
Quality criterion - Name: Deliverables / Weighting: 10
Quality criterion - Name: Project management / Weighting: 25
Price - Weighting: 25
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- Extreme urgency brought about by events unforeseeable for the contracting authority
Explanation:
All bidders from CCS Research & Insights Framework were invited to participate
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
Section five. Award of contract
Contract No
PROC.0153
Title
WEC Customer Research
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
5 September 2025
five.2.2) Information about tenders
Number of tenders received: 11
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Walnut Unlimited Limited
7-11 Lexington St
London
W1F 9AF
Country
United Kingdom
NUTS code
- UK - United Kingdom
Companies House
01317137
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £90,100
Total value of the contract/lot: £90,100
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Water Services Regulation Authority (Ofwat)
City Centre Tower, 7 Hill Street
Birmingham
B5 4UA
Telephone
+44 7385555803
Country
United Kingdom