Scope
Reference
RFI 250
Description
LJMU needs to have a strong and consistent presence online and arguably this has never been as important as it is now. The market for Higher Education is competitive and it is important that LJMU's profile is high, and our values and unique proposition are communicated effectively. Additionally, much of the target audience is from the generation most likely to find out information and purchase from social media, therefore having a presence on these and other digital platforms is crucial to university recruitment.
The digital landscape changes rapidly and we need to ensure that we are at the forefront with new and creative ideas that resonate with our target groups.
Consideration periods are lengthy and vary from student to student. Maintaining a continual advertising presence online ensures that students are aware of the brand, reminded about the University, and encouraged to take a call to action at whatever stage they are at in their consumer journey. The University has an 'always-on' digital marketing approach, operating pulsing scheduling to upweight activity during key recruitment periods.
Further details in RFI document via In-tend
Total value (estimated)
- £400,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 1 April 2026 to 31 March 2029
- Possible extension to 31 March 2030
- 4 years
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Contract locations
- UKD7 - Merseyside
Engagement
Engagement deadline
6 October 2025
Engagement process description
To access the request for information documents please register on In-tend and obtain the documents from there.
https://in-tendhost.co.uk/ljmu/aspx/Home
Please do not make direct access with the buyer either by email or telephone - we cannot guarantee we will respond
Participation
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Publication date of tender notice (estimated)
5 January 2026
Contracting authority
Liverpool John Moores University
- UK Register of Learning Providers (UKPRN number): 10003957
- Public Procurement Organisation Number: PVBW-3417-ZCNN
Student Life Building, 10 Copperas Hill
Liverpool
L3 5AH
United Kingdom
Email: PurchaseOrderQueries@ljmu.ac.uk
Website: http://www.ljmu.ac.uk/
Region: UKD72 - Liverpool
Organisation type: Public authority - sub-central government