Scope
Reference
2025-WMGC-0587
Description
The West Midlands Growth Company (WMGC) is the West Midlands Combined Authority's (WMCA) designated investment promotion agency and destination management organisation.
It attracts businesses, capital, visitors and events to the region to deliver economic growth, increased productivity, employment opportunities and a better quality of life for those that live and work here.
WMGC's role is to support with the delivery of the WMCA's economic strategies, including the Plan for Growth, and the delivery of the ambitions of local places. It utilises its partnership of the public, private and academic sectors to deliver the greatest impact for the economy, local businesses and communities.
The WMGC is owned by the WMCA and its constituent members, with governance that includes private sector partners. wmgrowth.com
To support the next phase of the programme (Global Growth Programme 3.0), we are seeking to appoint a third-party consultancy to design and deliver a lead generation campaign targeting foreign-owned tech companies (with a minimum of 10% foreign ownership).
While the campaign will promote the West Midlands as a key entry and growth point, we are not solely focused on businesses new to the UK. Companies already operating in other parts of the UK are also within scope.
Contract 1. Contract-Outreach & Lead Generation for the Global Growth Programme
Supplier
Contract value
- £72,000 including VAT
Below the relevant threshold
Date signed
12 September 2025
Contract dates
- 15 September 2025 to 31 March 2026
- 6 months, 16 days
Main procurement category
Services
CPV classifications
- 73200000 - Research and development consultancy services
- 73210000 - Research consultancy services
- 79411000 - General management consultancy services
- 72221000 - Business analysis consultancy services
Key performance indicators
| Name | Reporting frequency |
|---|---|
| NA | 1 months |
Procedure
Procedure type
Below threshold - open competition
Supplier
Scalerr Ltd
- Companies House: 14462584
International House
London
N1 7SR
United Kingdom
Telephone: 07762950868
Email: nikki@scalerr.com
Region: UKI41 - Hackney and Newham
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 1. Contract-Outreach & Lead Generation for the Global Growth Programme
Contracting authority
WEST MIDLANDS GROWTH COMPANY LIMITED
- Companies House: 01631329
11th Floor The Colmore Building
Birmingham
B4 6AT
United Kingdom
Email: procurement@wmgrowth.com
Region: UKG31 - Birmingham
Organisation type: Public undertaking (commercial organisation subject to public authority oversight)