Scope
Reference
DN791229
Description
The aim of this commission is to help build a compelling and robust storytelling narrative and brand, inspired by the region's varied offer that better reflects the area, and to help develop an overarching Destination Management Plan for the region that can be woven into every touchpoint for the Cambridgeshire & Peterborough's visitor economy to:
• Unlock and promote the region's distinctive heritage and tourism offer - to create a seamless visitor journey underpinned by clear storytelling, local advocacy and connected thematic itineraries, positioning the region as an outstanding destination of both domestic and international appeal.
• Build upon the strength of Cambridge and its existing Destination Management Plan to utilise the asset ensuring regional spread of visitor benefits.
• Strengthen the resilience of the region's visitor economy by driving business growth, addressing skills gaps, and encouraging regenerative tourism, to increase visitor dwell times and spend, encourage longer stays and reduce to seasonal peaks.
The Contract is intended to start week from commencing 13th October 2025 or as otherwise agreed.
The Contract includes an option to extend for a further period or periods up to a total of 6 months, taking the Contract term to a maximum of 12 months.
Total value (estimated)
- £100,000 excluding VAT
- £120,000 including VAT
Below the relevant threshold
Contract dates (estimated)
- 13 October 2025 to 13 April 2026
- 6 months, 1 day
Main procurement category
Services
CPV classifications
- 73000000 - Research and development services and related consultancy services
- 79400000 - Business and management consultancy and related services
Submission
Tender submission deadline
6 October 2025, 12:00pm
Submission address and any special instructions
Interested parties are invited to download and engage with the opportunity by;
(a) Going to: https://procontract.due-north.com/Opportunities
(b) Select Cambridgeshire & Peterborough Combined Authority from the organization list
(c) Searching for opportunity: Cambridgeshire & Peterborough Visitor Economy - Destination Management Plan; Ref: DN791229
(d) Express an interest
(e) Access and download the Tender documents from the website and respond in
accordance with the contained instructions.
Tenders may be submitted electronically
Yes
Award criteria
Below threshold evaluation
Procedure
Procedure type
Below threshold - open competition
Contracting authority
Cambridgeshire & Peterborough Combined Authority
- Public Procurement Organisation Number: PBXV-5726-VWGJ
Cambridgeshire & Peterborough Combined Authority, 2nd floor, Pathfinder House, St Mary's Street
Huntingdon
PE29 3TN
United Kingdom
Contact name: CPCA Procurement
Telephone: +44 1480277180
Region: UKH12 - Cambridgeshire CC
Organisation type: Public authority - sub-central government