Scope
Description
Nest is seeking an agency to support the delivery, execution and review of two complementary communications plans that will raise awareness of Nest and help demystify pensions and investing for our members. The first plan focuses on phase 5 of our Everyday Investor campaign, which will showcase Deep Green's innovative use of data centre heat to provide free heating for local swimming pools, demonstrating how pension investments create real-world community benefits through compelling human-centred storytelling.
The second plan involves designing and delivering an influencer-led content series that will work in harmony with content on our platforms - making pensions and investing feel accessible and relatable to our target audiences.
Total value (estimated)
- £195,000 excluding VAT
- £234,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 1 December 2025 to 30 November 2026
- Possible extension to 30 November 2027
- 2 years
Description of possible extension:
1 year extension to cover any unforseen delays.
Main procurement category
Services
CPV classifications
- 79342000 - Marketing services
Contract locations
- UK - United Kingdom
Participation
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Enquiry deadline
25 September 2025, 11:59pm
Tender submission deadline
14 October 2025, 11:59pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
28 October 2025
Award criteria
| Name | Type | Weighting |
|---|---|---|
| Approach to project - Everyday Investor 5 | Quality | 40% |
| Approach to project - Influencer-led content series | Quality | 30% |
| Cost | Cost | 15% |
| Experince | Quality | 10% |
| Team Bios | Quality | 5% |
Other information
Applicable trade agreements
- Government Procurement Agreement (GPA)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Justification for not publishing a preliminary market engagement notice
No market engagement undertaken, as requirements are defined.
Contracting authority
Nest Corporation
- Public Procurement Organisation Number: PQGC-5667-VDDT
10 South Colonnade
London
E14 4PU
United Kingdom
Region: UKI42 - Tower Hamlets
Organisation type: Public authority - sub-central government