Scope
Reference
ID 5827739
Description
DfI - Advertising service to promote safe and sustainable travel in Northern Ireland The Department for Infrastructure (DfI) wishes to appoint a Contractor to provide advertising and related services to deliver a range of advertising campaigns. The Contract will be for an initial period of three years followed by two optional extension periods of up to 12 months each. The Supplier will be required to provide a comprehensive suite of services including creative development and strategy, advertising (traditional and digital), creative design and content creation, copywriting, campaign management and evaluation to ensure value for
money and impact amongst its target audiences. This advertising campaign Contract will be made up of several separate strands, each funded by the responsible Business Area within DfI
Contract 1. - DfI - Advertising service to promote safe and sustainable travel in Northern Ireland
Supplier
Contract value
- £4,400,000 excluding VAT
- £5,280,000 including VAT
Above the relevant threshold
Date signed
15 September 2025
Contract dates
- 1 October 2025 to 30 September 2028
- Possible extension to 30 September 2030
- 5 years
Description of possible extension:
It is anticipated that there will be a further two optional extensions of up to 12 months each
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Justification for not setting key performance indicators
The contracting authority considers that performance could not appropriately be assessed using KPIs.
Other information
Applicable trade agreements
- Government Procurement Agreement (GPA)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Supplier
ARDMORE ADVERTISING & MARKETING LIMITED
- Companies House: NI022062
Unit 3 Kinnegar Drive
Holywood
BT18 9JQ
United Kingdom
Email: info@ardmore.co.uk
Website: http://www.ardmore.co.uk
Region: UKN09 - Ards and North Down
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. - DfI - Advertising service to promote safe and sustainable travel in Northern Ireland
Contracting authority
Department for Infrastructure
- Public Procurement Organisation Number: PYGQ-2313-DQRY
James House, 2 - 4 Cromac Avenue
Belfast
BT7 2JA
United Kingdom
Region: UKN06 - Belfast
Organisation type: Public authority - central government
Devolved regulations that apply: Northern Ireland
Other organisation
These organisations are carrying out the procurement, or part of it, on behalf of the contracting authorities.
Department of Finance
Summary of their role in this procurement: Construction and Procurement Delivery - Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland
- Public Procurement Organisation Number: PVWG-8426-YWXV
Clare House, 303 Airport Road West
Belfast
BT3 9ED
United Kingdom
Region: UKN06 - Belfast