Section one: Contracting authority
one.1) Name and addresses
West Yorkshire Combined Authority
Wellington House, 40-50 Wellington Street
Leeds
LS1 2DE
Contact
Sukhninder Kaur
commercialteam@westyorks-ca.gov.uk
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
https://www.westyorks-ca.gov.uk
Buyer's address
https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/103257
one.4) Type of the contracting authority
Regional or local authority
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
The journey has started
Reference number
Journey Has Started
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Integrated campaign brief
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £444,652
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
LS1 2DE
two.2.4) Description of the procurement
Integrated campaign brief
two.2.5) Award criteria
Quality criterion - Name: Resources / Weighting: 100
Quality criterion - Name: Methodology / Weighting: 175
Quality criterion - Name: Project Management & Performance / Weighting: 175
Quality criterion - Name: Innovation / Weighting: 175
Quality criterion - Name: Knowledge Transfer / Weighting: 75
Price - Weighting: 300
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-003511
Section five. Award of contract
Contract No
1
Title
The journey has started
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
5 May 2025
five.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
McCann Erickson Central Limited
Solihull
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
01983874
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £450,000
Total value of the contract/lot: £444,652
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
High Court of England and Wales
London
Country
United Kingdom