Scope
Reference
DN790689
Description
We are looking to partner with a creative agency to develop the strategy and deliver a suite of creative assets, including strapline and copy for web page and social media posts.
For the purpose of this brief, we are looking to partner with an agency who combine strategy and creative to:
a. Develop a strategy that delivers the objectives through engaging and compelling creative
b. Draft campaign straplines, copy for advertorial, blogs, itineraries, and social media posts
c. Bring Liverpool City Region and other project partners to life through innovative, unique and contemporary creative that will be used across all platforms.
d. Produce a timeline that identifies
Total value (estimated)
- £0 excluding VAT
- £0 including VAT
Below the relevant threshold
Contract dates (estimated)
- 1 November 2025 to 31 March 2026
- 5 months
Main procurement category
Services
CPV classifications
- 79310000 - Market research services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
- 79400000 - Business and management consultancy and related services
Contract locations
- UKD72 - Liverpool
Engagement
Engagement deadline
23 September 2025
Engagement process description
The potential future tender opportunity will be to promote the Northwest as a visitor destination to a French experience seeker audience using LJLA as the gateway to a myriad of experiences and linking in travel partners to support the dispersal of visitors across partner regions. The outline campaign specifics are:
a. Focus on French audience of experience seekers.
b. Using the route from Paris CDG airport to LJLA
c. Campaign period Nov 25 - Mar 26
d. Encourage dispersal across the regional partners
e. Use travel itineraries and curated travel experiences to support dispersal
Formal tender documentation will be released in due course. Agencies wishing to express interest in this upcoming opportunity are encouraged to register their details and monitor updates via the LCRCA procurement portal via https://procontract.due-north.com/SupplierRegistration/Register. Here you will be able to register and search for the EOI details.
Suppliers will need to submit their EOI via the procurement portal as detailed in the advert. Suppliers will also need to submit a 500 word proposal via the procurement portal. The submission deadline is 23rd September 2025 @ 12:00 midday
Participation
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Publication date of tender notice (estimated)
1 October 2025
Procedure
Special regime
Light touch
Contracting authority
Liverpool City Region Combined Authority
- Public Procurement Organisation Number: PNDZ-8253-CJJM
1 Mann Island
Liverpool
L3 1BP
United Kingdom
Region: UKD72 - Liverpool
Organisation type: Public authority - sub-central government