Scope
Reference
DN790197
Description
The Liverpool City Region Combined Authority (LCRCA), in collaboration with Northwest regional partners, is preparing to launch a tender opportunity for media agencies to support the development and delivery of a bespoke marketing campaign. This initiative will position Liverpool John Lennon Airport (LJLA) as the gateway to the Northwest of England, with a strategic focus on the Paris Charles De Gaulle (CDG) route.
Campaign Objective: To promote the Northwest as a compelling visitor destination to a French audience of experience seekers, leveraging LJLA as the entry point to a diverse range of regional experiences. The campaign will aim to drive visitor dispersal across partner regions through curated travel itineraries and collaboration with travel partners.
Key Campaign Features:
Target audience: French experience seekers
Route focus: Paris CDG to LJLA
Campaign period: November 2025 - March 2026
Regional dispersal: Encouraging travel across Northwest partner destinations
Content strategy: Use of themed itineraries and curated experiences to support dispersal
Interested media agencies will be invited to demonstrate their capability in strategic campaign planning, creative delivery, and partnership engagement. The tender will seek innovative approaches to audience targeting, storytelling, and measurable impact.
Formal tender documentation will be released in due course. Agencies wishing to express interest in this upcoming opportunity are encouraged to register their details and monitor updates via the LCRCA procurement portal via https://procontract.due-north.com/SupplierRegistration/Register. Here you will be able to register and search for the EOI details.
Total value (estimated)
- £0 excluding VAT
- £0 including VAT
Below the relevant threshold
Contract dates (estimated)
- 1 November 2025 to 31 March 2026
- 5 months
Main procurement category
Services
CPV classifications
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
- 79400000 - Business and management consultancy and related services
Contract locations
- UKD72 - Liverpool
Engagement
Engagement deadline
23 September 2025
Engagement process description
The future potential tender oppurtunity is to promote the Northwest as a visitor destination to a French experience seeker audience using LJLA as the gateway to a myriad of experiences and linking in travel partners to support the dispersal of visitors across partner regions. The outline campaign specifics are:
a. Focus on French audience of experience seekers.
b. Using the route from Paris CDG airport to LJLA
c. Campaign period Nov 25 - Mar 26
d. Encourage dispersal across the regional partners
e. Use travel itineraries and curated travel experiences to support dispersal
Suppliers will need to submit their EOI via the procurement portal as detailed in the advert. Suppliers will also need to submit a 500 word proposal via the procurement portal. The submission deadline is 23rd September 2025 @ 12:00 midday
Participation
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Publication date of tender notice (estimated)
1 October 2025
Procedure
Special regime
Light touch
Contracting authority
Liverpool City Region Combined Authority
- Public Procurement Organisation Number: PNDZ-8253-CJJM
1 Mann Island
Liverpool
L3 1BP
United Kingdom
Region: UKD72 - Liverpool
Organisation type: Public authority - sub-central government