Scope
Description
This tender offers an exciting opportunity for a strategically minded and creatively excellent agency to support GTR in driving brand distinctiveness, passenger growth, and rail recovery through compelling, consistent storytelling.
The appointed agency will lead on strategic creative planning, campaign development, cross-platform asset creation, content optimisation, and performance analysis. The agency will work alongside GTR's in-house team, media agency (T&Pm), influencer agency (Halpern), and other partners to deliver integrated campaigns that support tactical and brand-building objectives.
Building on GTR's existing creative platform, 'Every Stop is a Story', the successful agency will help evolve and activate the brand to celebrate destinations, connect with new audiences, and position rail as an inclusive and sustainable travel option.
For more information about this opportunity, please visit the Delta eSourcing portal at:
To respond to this opportunity, please click here:
https://goviathameslinkrailway.delta-esourcing.com/respond/TN33QMUYF4
Total value (estimated)
- £2,880,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 1 April 2026 to 31 March 2028
- Possible extension to 1 April 2030
- 4 years, 1 day
Description of possible extension:
Optional 1+1 years
Main procurement category
Services
CPV classifications
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services
Participation
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Enquiry deadline
22 September 2025, 12:00am
Submission type
Tenders
Deadline for requests to participate
6 October 2025, 12:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
2 March 2026
Award criteria
| Name | Type | Weighting |
|---|---|---|
| Criterion 2 | Quality | 60% |
| Criterion 1 | Price | 40% |
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Competitive flexible procedure
Special regime
Utilities
Competitive flexible procedure description
4 stage tender process
Contracting authority
Govia Thameslink Railway Limited
- Public Procurement Organisation Number: PCNW-8528-NRRP
1st Floor Monument Place, 24 Monument Street
London
EC3R 8AJ
United Kingdom
Contact name: Lorraine Baker
Email: lorraine.baker@gtrailway.com
Region: UKI31 - Camden and City of London
Organisation type: Private utility