Scope
Reference
C20252367
Description
1 year subscription to Adwanted Connected (previously called Mediatel Connected), data, analysis, networking
The service is available to everyone in Ofcom. It enables any Ofcom colleague to access a very rich set of media data.
Adwanted provides access to wide range of media data - TV and radio audience data, advertising statistics, radio listening figures, newspaper ABC and NRS data. They are have data on podcasts supply-side too. The service gives us access to an invaluable time-series of data readily available to put into Excel for further analysis.
The Connected Consumer statistics give us access to video-on-demand data we cannot get elsewhere. It has also given us YouGov survey data on Voice Assistants which we are currently using to inform our work on the Media Bill preparation
The regional mapping tool is unique, integrating Rajar data with regional press and even outdoor advertising. It has been used in a study of BBC local radio station coverage (an ongoing monitoring project), and in the recent decision on BBC Radio Cymru 2. We use it to map postcode level data to the Total Survey Areas (TSAs) by which local radio stations' audience is measured.
Adwanted covers some edge of remit topics for which we have no other sources (eg. Out of doors (advertising))
It is especially useful for print given that we do have a limited, but specific remit in this area (Public Interest Tests -PITs), and that understanding print is important context for our work on media plurality and news. No other service we subscribe to covers print media data.
Adwanted l is useful for those situations when we are asked to pull together something quickly, especially if it is edge of remit. Without Adwanted it would be much harder to do this.
Contract 1. subscription to Adwanted Connected, data, analysis, networking
Supplier
Contract value
- £30,015 excluding VAT
- £36,018 including VAT
Below the relevant threshold
Date signed
20 March 2025
Contract dates
- 20 March 2025 to 28 February 2026
- 11 months, 12 days
Main procurement category
Services
CPV classifications
- 79980000 - Subscription services
Contract locations
- UK - United Kingdom
Procedure
Procedure type
Below threshold - without competition
Supplier
Mediatel Limited t/a Adwanted UK,
114 St. Martin's Lane
London
WC2N 4BE
United Kingdom
Email: info@uk.adwanted.com
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 1. subscription to Adwanted Connected, data, analysis, networking
Contracting authority
Ofcom
- Public Procurement Organisation Number: PQQZ-1663-NWMN
Riverside House, 2a Southwark Bridge Road
London
SE1 9HA
United Kingdom
Email: procurementnotice@ofcom.org.uk
Website: http://www.ofcom.org.uk
Region: UKI44 - Lewisham and Southwark
Organisation type: Public authority - sub-central government