Scope
Reference
UOE/2025/060/JU
Description
We require a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.
Total value (estimated)
- £240,000 excluding VAT
- £288,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 17 November 2025 to 16 November 2026
- Possible extension to 16 November 2029
- 4 years
Description of possible extension:
Initial contract period of one year with the option to extend for up to three years in up to twelve month increments.
Main procurement category
Services
CPV classifications
- 72000000 - IT services: consulting, software development, Internet and support
Contract locations
- UK - United Kingdom
Participation
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Publication date of tender notice (estimated)
16 September 2025
Enquiry deadline
3 October 2025, 12:00am
Tender submission deadline
10 October 2025, 12:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Award decision date (estimated)
3 November 2025
Recurring procurement
Publication date of next tender notice (estimated): 28 August 2029
Award criteria
| Name | Type | Weighting |
|---|---|---|
| Technical ability | Quality | 60% |
| Commercial | Price | 40% |
Procedure
Procedure type
Open procedure
Contracting authority
University of Exeter
- Public Procurement Organisation Number: PZYG-2396-XCRZ
Northcote House
Exeter
EX4 4QH
United Kingdom
Region: UKK43 - Devon CC
Organisation type: Public undertaking (commercial organisation subject to public authority oversight)