Scope
Reference
BS.0543
Description
Ordnance Survey Ltd (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance and marketing of a wide range of geographic information, relied on by government, business and individuals.
OS is partnering with suppliers to increase our customer and market intelligence using a variety of qualitative and quantitative research techniques and to answer specific business questions about current or potential customers. OS has engaged with suppliers that can help drive customer centricity throughout OS enabling employees to connect, understand and act upon customer insights.
The requirement has been split into two lots. This Contract Details Notice is for Lot 1 is for Strategic, Business, and Government Insights with the supplier helping OS grow in more destinations through deepening our understanding of new and existing markets, products and consumers' needs, wants and expectations by bringing the voice of the customer to life. Lot 1 covers strategic research with outdoor active consumers in Great Britain; to help identify new market, product or customer opportunities and tactical and strategic research with businesses (Partners and commercial organisations) and Public Sector organisations.
Lot LOT-0001. Strategic, Business and Government Insights
Description
LOT 1 covers strategic research with outdoor active consumers in Great Britain; to help identify new market,product or customer opportunities AND tactical and strategic research with businesses (Partners and commercialorganisations) and Public Sector organisations. Please see Appendix 1 lot 1 specification for full details.
Contract 1. Insight Framework for Customer Intelligent and Strategic Insight - Lot 1 - Strategic, Business, and Government Insights
Lots
Lot LOT-0001. Strategic, Business and Government Insights
Supplier
Contract value
- £600,000 excluding VAT
- £720,000 including VAT
Above the relevant threshold
Date signed
16 August 2025
Contract dates
- 18 August 2025 to 17 August 2028
- Possible extension to 17 August 2029
- 4 years
Description of possible extension:
The length of the contract will be for three years with the option to extend for a further 12-months. Therefore, if all extensions were taken, the full length of the contract would be four years.
Main procurement category
Services
Options
The right to additional purchases while the contract is valid.
The length of the contract will be for three years with the option to extend for a further 12-months. Therefore, if all extensions were taken, the full length of the contract would be four years.
CPV classifications
- 73110000 - Research services
- 79342311 - Customer satisfaction survey
- 73210000 - Research consultancy services
- 79310000 - Market research services
Submission
Submission type
Requests to participate
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Competitive flexible procedure
Supplier
White Space Strategy
- Companies House: 05535151
60 Great Portland Street
London
W1W 7RT
United Kingdom
Telephone: 01865793800
Email: info@whitespacestrategy.com
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Insight Framework for Customer Intelligent and Strategic Insight - Lot 1 - Strategic, Business, and Government Insights
Contracting authority
ORDNANCE SURVEY LIMITED
- Companies House: 09121572
Explorer House, Adanac Drive
Southampton
SO16 0AS
United Kingdom
Contact name: Russell Speight
Email: russell.speight@os.uk
Region: UKJ36 - Central Hampshire
Organisation type: Public undertaking (commercial organisation subject to public authority oversight)