Scope
Reference
OCC000769
Description
OX Place (the trading name of Oxford City Housing (Development) Ltd is undertaking this procurement process to secure a provider(s) of Creative Design Services for its 'New Homes' development and sales programme.
OX Place is seeking to appoint up to 2 Creative Design Agencies to support the next stage in the development of its brand and marketing delivery. This opportunity comes four years after the original brand development and launch. During that time, OX Place has evolved into an established and recognisable development arm of Oxford City Council, committed to delivering high-quality, sustainable homes across Oxford. As the brand matures and our marketing needs become more complex and digitally focused, we are looking for up to 2 Agencies to act as our long-term brand guardian(s), working closely with our in-house sales and marketing team, external sales consultants, and the Oxford City Council communications team to ensure that all elements of our brand are consistently and strategically delivered across every marketing channel.
Commercial tool
Establishes a framework
Lot LOT-0001. Lot 1 Corporate Support
Description
The appointed agency will be expected to lead on the ongoing development and implementation of the Contracting Authority, ensuring that our values and tone are communicated consistently across a wide range of media. This includes the production of brand-aligned digital and physical marketing materials for each housing development, overarching corporate content such as our annual report, and the strategic use of digital platforms and social media. As a central part of this commission, the agency will be required to deliver a robust, forward-thinking digital marketing strategy, with particular focus on social media content planning and delivery, paid advertising campaigns, and performance analysis. A key requirement of this tender is the ability to produce high-quality photography and video in-house, ensuring we can respond quickly to campaign needs and deliver professional content across platforms.
Lot LOT-0002. Lot 2 Scheme Branding
Description
The appointed agency will be responsible for producing individual brand identities suitable for the range of schemes the Contracting Authority delivers. A full suite of marketing collateral and on-site materials for each development, including signage, brochures, digital assets, and content for marketing suites and show homes. The brand and content should be tailored to resonate with a range of audiences, including potential homeowners, existing Oxford City Council tenants, stakeholders, and industry partners. The ability to apply the OX Place brand consistently across physical and digital outputs is key, along with the strategic understanding to tailor messaging appropriately for each audience group.
Contract 1. Lot 1 Corporate Support
Lots
Lot LOT-0001. Lot 1 Corporate Support
Supplier
Contract value
- £150,000 excluding VAT
- £180,000 including VAT
Framework lot values may be shared with other lots
Below the relevant threshold
Award decision date
20 August 2025
Date assessment summaries were sent to tenderers
20 August 2025
Earliest date the contract will be signed
19 September 2025
Contract dates (estimated)
- 1 October 2025 to 31 August 2029
- 3 years, 11 months
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Contract locations
- UKJ14 - Oxfordshire
Contract 2. Lot 2 Scheme Branding
Lots
Lot LOT-0002. Lot 2 Scheme Branding
Supplier
Contract value
- £230,000 excluding VAT
- £276,000 including VAT
Framework lot values may be shared with other lots
Above the relevant threshold
Award decision date
20 August 2025
Date assessment summaries were sent to tenderers
20 August 2025
Standstill period
- End: 11 September 2025
- 8 working days
Earliest date the contract will be signed
19 September 2025
Contract dates (estimated)
- 1 October 2025 to 31 August 2029
- 3 years, 11 months
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Contract locations
- UKJ14 - Oxfordshire
Information about tenders
Lot LOT-0001. Lot 1 Corporate Support
- 14 tenders received
- 14 tenders assessed in the final stage:
- 10 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 13 suppliers unsuccessful (details included for contracts over £5 million)
Lot LOT-0002. Lot 2 Scheme Branding
- 14 tenders received
- 14 tenders assessed in the final stage:
- 10 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 13 suppliers unsuccessful (details included for contracts over £5 million)
Procedure
Procedure type
Open procedure
Suppliers
CAST MEDIA GROUP LIMITED
- Companies House: 03005065
- Public Procurement Organisation Number: PRZD-1219-JHHQ
29 The Studio 46 The Calls
Leeds
LS2 7EY
United Kingdom
Email: hello@castcan.co.uk
Website: https://www.castcan.co.uk/
Region: UKE42 - Leeds
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 2. Lot 2 Scheme Branding
FULL COMMUNICATIONS HOLDINGS LIMITED
- Companies House: 11769308
- Public Procurement Organisation Number: PXYD-5832-BHGZ
2nd Floor 32-33 Gosfield Street
London
W1W 6HL
United Kingdom
Email: hello@fullcomms.co.uk
Website: http://fullcomms.co.uk
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1. Lot 1 Corporate Support
Contracting authority
Oxford City Council
- Public Procurement Organisation Number: PJQW-3663-YMYQ
Oxford Town Hall, St Aldates
Oxford
OX1 1BX
United Kingdom
Email: Procurement@oxford.gov.uk
Region: UKJ14 - Oxfordshire
Organisation type: Public authority - sub-central government