Contract

OHID - Profiles Planning Tool

  • Department of Health & Social Care

UK7: Contract details notice - Procurement Act 2023 - view information about notice types

Notice identifier: 2025/S 000-052608

Procurement identifier (OCID): ocds-h6vhtk-0590d8

Published 29 August 2025, 5:18pm



Scope

Reference

C375471

Description

Subscription to a planning tool which will enable DHSC to build UK audience profiles and inform campaign and media targeting strategies, which will contribute to better public health outcomes.


Contract 1. OHID - Profiles Planning Tool

Supplier

Contract value

  • £22,760 excluding VAT
  • £27,312 including VAT

Below the relevant threshold

Date signed

29 August 2025

Contract dates

  • 1 September 2025 to 28 February 2026
  • 6 months

Main procurement category

Services

CPV classifications

  • 79310000 - Market research services

Procedure

Procedure type

Below threshold - without competition


Supplier

YouGov Plc

50 Featherstone Street

London

EC1Y 8RT

United Kingdom

Region: UKI43 - Haringey and Islington

Small or medium-sized enterprise (SME): No

Voluntary, community or social enterprise (VCSE): No

Contract 1. OHID - Profiles Planning Tool


Contracting authority

Department of Health & Social Care

  • Public Procurement Organisation Number: PMQG-9965-CHZR

39 Victoria Street

London

SW1H 0EU

United Kingdom

Region: UKI32 - Westminster

Organisation type: Public authority - central government