Scope
Description
Wales Recycles has been running the nationwide Be Mighty. Recycle. campaign since 2020 and since 2023 has been focused on both food waste prevention and recycling. Despite the campaigns increasingly successful behaviour change results, there are still key groups, especially younger people and families, who waste more food than average and under-perform when it comes to recycling.
The campaign has been proven to change behaviour among these high-waste groups by empowering them to waste less food and recycle what can't be eaten, supporting Welsh Government in reaching its ambitious waste and recycling targets.
We promote both our own campaign assets and those of our partners through paid advertising throughout the campaign burst. Due to the nature of social media algorithms, organic posts often struggle to reach a broad audience. By running these assets as adverts, we can effectively target and engage new audiences across Wales.
We require the provision of professional media services to support the delivery and amplification of our national food waste prevention and recycling campaign in Wales. This is to run the advertising of our assets on Meta, YouTube and TikTok.
The main aim will be to encourage people to our landing page to take part in our interactive food waste challenge.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=976541250
Contract 1
Supplier
Contract value
- £40,000 including VAT
Below the relevant threshold
Date signed
29 August 2025
Contract dates
- 1 September 2025 to 10 October 2025
- 1 month, 10 days
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Contract locations
- UK - United Kingdom
Procedure
Procedure type
Below threshold - limited competition
Supplier
Golley Slater
Wharton Place, 13 Wharton Street
Cardiff
CF10 1GS
United Kingdom
Contact name: Kate Nicol
Email: knicol@golleyslater.co.uk
Region: UKL22 - Cardiff and Vale of Glamorgan
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 1
Contracting authority
Waste & Resources Action Programme
- Public Procurement Organisation Number: PCTJ-5948-ZJZV
Ground Floor, Blenheim Court, 19 George Street
Banbury
OX16 0AH
United Kingdom
Telephone: 01295 819900
Email: hannah.russell@wrap.ngo
Region: UKJ14 - Oxfordshire
Organisation type: Public undertaking (commercial organisation subject to public authority oversight)