Scope
Description
Procuring these services will support the delivery of our annual Study UK plan for the USA by leveraging the expertise of an agency familiar with both the local market and the international education sector. This approach will enhance campaign effectiveness, reduce costs through better audience targeting, and improve efficiency by minimizing staff time required for implementation. It will also strengthen the quality of Study UK's digital presence in the USA, including on the British Council website, which is essential given our limited resources and small team.
Contract 1
Supplier
Contract value
- £37,800 excluding VAT
- £45,000 including VAT
Below the relevant threshold
Award decision date
25 August 2025
Earliest date the contract will be signed
2 September 2025
Contract dates (estimated)
- 5 September 2025 to 6 September 2026
- 1 year, 2 days
Main procurement category
Services
CPV classifications
- 79341400 - Advertising campaign services
Contract locations
- MX - Mexico
Information about tenders
- 2 tenders received
- 2 tenders assessed in the final stage:
- 0 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 1 supplier unsuccessful (details included for contracts over £5 million)
Procedure
Procedure type
Below threshold - open competition
Supplier
International Education Advantage, LLC (Intead)
- Public Procurement Organisation Number: PJHD-8764-MTVV
10 Federal Street, Suite 210
Salem
MA01970
United States
Email: bwaxman@intead.com
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 1
Contracting authority
British Council
- Public Procurement Organisation Number: PHTN-1551-GCQH
1 Redman Place
London
E20 1JQ
United Kingdom
Contact name: Beatriz Calderon
Email: Beatriz.Calderon1@britishcouncil.org
Website: http://www.britishcouncil.org
Region: UKI41 - Hackney and Newham
Organisation type: Public authority - sub-central government