Scope
Reference
C4340
Description
Soft Market Testing Exercise for Procurement of a Highway Advertising Operator. The Councils requirement is to maximise its natural assets that are adjacent to the highway within the control of the council. The aim of this soft market testing is to explore potential opportunities for a turn-key proposal for highway advertising, understand the market capacity, asset strategy and commercial models including profit sharing mechanism.
Total value (estimated)
- £0 excluding VAT
- £0 including VAT
Contract dates (estimated)
- 1 January 2026 to 31 December 2026
- 1 year
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Contract locations
- UKD62 - Cheshire East
Engagement
Engagement deadline
12 September 2025
Engagement process description
Soft market testing in the form of written feedback on our questions and ideas. Receive suggestions on routes to market and any innovation you can offer Consideration of best commercial model(s) to deliver together.
Participation
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Publication date of tender notice (estimated)
3 November 2025
Procedure
Special regime
Concession
Contracting authority
Cheshire East Council
- Public Procurement Organisation Number: PTWR-7124-XZXQ
Delamere House, Delamere Street
Crewe
CW12JZ
United Kingdom
Contact name: M Lees
Region: UKD62 - Cheshire East
Organisation type: Public authority - sub-central government