Section one: Contracting authority
one.1) Name and addresses
Transport for London
5 Endeavour Square
London
E201JN
Contact
Mark Flegg
Country
United Kingdom
Region code
UKI41 - Hackney and Newham
Companies House
06745516
Internet address(es)
Main address
one.3) Communication
Additional information can be obtained from the above-mentioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at
https://crowncommercialservice.bravosolution.co.uk/web/login.html
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
2D Corporate Design Marketing Activities, including Retail Specific Campaigns
two.1.2) Main CPV code
- 79822500 - Graphic design services
two.1.3) Type of contract
Services
two.1.4) Short description
Transport for London (TfL) requires 2D corporate design campaign services, to be provided by creative design agencies to support several business units (BU), including Customer Marketing and behaviour Change (CMBC), Design and Public Consultation, to support with the creative development of design and communications.
Places requirements include the manufacturing of large print format campaign artwork, as well as technical aspects including survey sites, create artwork schematics and safely install artwork within both operational and non-operational settings.
two.1.5) Estimated total value
Value excluding VAT: £3,344,626
two.1.6) Information about lots
This contract is divided into lots: Yes
Maximum number of lots that may be awarded to one tenderer: 3
two.2) Description
two.2.1) Title
TfL Corporate Design
Lot No
1
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
A full-service Creative agency is required to provide on-going support to TfL Customer Marketing & Behaviour Change (CMBC), TfL Design, Consultation and Places for London teams for various campaign activities.
This Agreement will enable TfL to implement successful marketing and consultation campaigns in support of business objectives, specifically to deliver campaign materials.
The chosen Creative agency's scope of work will include:
• Creation of concepts for Customer Marketing & Behaviour Change and Consultation campaigns
• Execution of concepts into campaign assets across all type of media such as print, posters, online, social media and radio
• Adaptation of existing creative concepts
• Customer information e.g. posters, press ads, online ads, leaflets, letters, timetables, face to face activity etc.
• Events and exhibitions on an ad hoc project basis
• Translation services
• Face to Face marketing
two.2) Description
two.2.1) Title
Places for London Marketing Activities
Lot No
2
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
This agency will provide full creative services, including but not limited to, strategic campaign direction, design, multimedia output, event and experiential, print and installation as required. This might also require:
· Typesetting, Artwork, Proofing and Pagination
· Digital content (web, email and social)
· Events, brand experience and exhibitions, including staffing
· Face to face and experiential marketing
· Video, animation, and photography
two.2) Description
two.2.1) Title
Places for London Retail Specific Campaigns, Vinyl's and Hoardings
Lot No
3
two.2.2) Additional CPV code(s)
- 34928470 - Signage
- 45233293 - Installation of street furniture
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
This agency will have the specific capability to design and install unit vinyl, site hoardings, signage and create marketing collaterals specifically to market vacant units and development schemes.
· Creation of concepts for campaigns to promote properties To Let, development schemes and brand driven campaign activations
· Surveying of retail units, hoardings and other outdoor media as required to create schematics for artwork to be created to be accurately installed (agencies must agree to follow site specific safety rules and hold necessary competencies. Works can be conducted by a third party if required, but accountability will sit with the agency to ensure accuracy)
· Design for hoardings and vinyl for glazing
· Installation of signage, hoardings and vinyl artwork
two.3) Estimated date of publication of contract notice
22 December 2025
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes