Scope
Reference
WGCD-PCS-136-25
Description
The Welsh Government Commercial Delivery (WGCD) Team are looking to establish a new Framework Agreement for the provision of Media Buying & Integrated Marketing Campaign Services available for use by the Welsh Government and the wider Welsh Public Sector.
Commercial tool
Establishes a framework
Total value (estimated)
- £59,200,000 excluding VAT
- £74,000,000 including VAT
Contract dates (estimated)
- 1 April 2026 to 31 March 2030
- 4 years
Main category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Contract locations
- UKL - Wales
Participation
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Publication date of tender notice (estimated)
3 November 2025
Procedure
Procedure type
Open procedure
Above or below total value threshold
Above or equal to threshold
Contracting authority
Llywodraeth Cymru / Welsh Government
- Public Procurement Organisation Number: PQYQ-3841-BHTP
Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services
Cardiff
CF10 3NQ
United Kingdom
Region: UKL22 - Cardiff and Vale of Glamorgan
Organisation type: Public authority - central government
Devolved regulations that apply: Wales