Scope
Reference
TWC001096
Description
Telford & Wrekin Council wishes to engage with the market regarding the supply, installation, operation and maintenance of digital advertising Totems in high street locations across the borough. The Council is exploring an advertising-funded model with no capital outlay, where the provider funds and maintains the units and shares advertising revenue with the Council.
The Council seeks to understand:
- Market capability and innovation in digital Totem technology
- Commercial models for income generation and revenue sharing
- Experience and case studies of similar schemes in other areas
- Potential for Council use of a proportion of advertising slots (e.g. 10 slots per year)
This exercise is non-binding and will inform the Council's future procurement strategy.
Contract dates (estimated)
- 1 June 2026 to 31 May 2031
- 5 years
Main procurement category
Services
CPV classifications
- 79341000 - Advertising services
Contract locations
- UKG21 - Telford and Wrekin
Engagement
Engagement deadline
11 September 2025
Engagement process description
This is a pre-market engagement to enable Telford & Wrekin Council to interact with potential providers and suppliers before formally starting a procurement process. It's aim is to help the Council understand the market better to refine its requirements based on supplier feedback, to encourage competition and identify challenges ahead. As this is a fact-finding exercise only there is no advantage or disadvantage to suppliers who may or may not take part.
If your organisation would like to participate please complete and return the questionnaire which can be found on the Council's e-procurement portal at https://in-tendhost.co.uk/telford/aspx/Home
Participants should register as a supplier on the portal (if not already) and completed questionnaires should be returned by 12:00 noon on Friday 11 September 2025.
Tenders are expected to be published later in the year to allow mobilisation of contract as soon as possible after that. Contract start and end dates given in this Notice are estimated and may change.
If you express an interest in participating in this Pre Market Engagement exercise it will still be your organisation's responsibility to respond to a Contract Notice advertising the start of any procurement exercise.
Submission
Publication date of tender notice (estimated)
1 December 2025
Contracting authority
Borough of Telford & Wrekin
- Public Procurement Organisation Number: PHHD-5776-GZNN
Darby House, Telford Town Centre, Lawn Central,
Telford, Shropshire
TF3 4JA
United Kingdom
Region: UKG21 - Telford and Wrekin
Organisation type: Public authority - sub-central government