Scope
Description
Mae Cyngor Gwynedd wedi llwyddo i sicrhau cyllideb ar gyfer y Prosiect Diwyllesiant o Gronfa Ffyniant Gyffredin y DU.Nod y prosiect yw cefnogi budd a lles i gymunedau, amgylchedd a busnesau Gwynedd trwy ddiwylliant, hamdden ac economi ymweld cynaliadwy. Un o allbynnau'r prosiect yw gweithredu ymgyrch farchnata ddigidol i hybu'r economi ymweld a chynhyrchu 2,500 o ymwelwyr ychwanegol a gwerth £150,000 o incwm i'r economi a chymunedau lleol.Mae Cyngor Gwynedd yn ystyried penodi cwmni gyda chymwysterau addas i ddatblygu a gweithredu ymgyrch farchnata ddigidol i hyrwyddo Ardal Farchnata Twristiaeth Eryri Mynyddoedd a Môr sy'n cynnwys Parc Cenedlaethol Eryri, Pen Llŷn ac Arfordir Ceredigion.Enw gweithredol yr ymgyrch farchnata ddigidol fydd 'Hwyl yn Eryri a Phen Llŷn' gyda'r prif amcanion o hyrwyddo diwylliant, treftadaeth, iaith, tirwedd, cynnyrch lleol, cymunedau a chyfleoedd awyr agored yr ardal.Bydd angen i'r ymgyrch ystyried yr egwyddorion a amlinellwyd yng Nghynllun Economi Ymweld Cynaliadwy Gwynedd ac Eryri 2035 wrth ddatblygu asedau'r ymgyrch a'r amrywiol negeseuon marchnata a chyfathrebu. Bydd hyn yn cefnogi ein hamcanion strategol o greu economi ymweld er budd a lles pobl, amgylchedd, iaith a diwylliant Gwynedd ac Eryri. - Cyngor Gwynedd has been successful in securing funds for the Diwyllesiant 2 Project from the UK Shared Prosperity Fund.The aim of the project is to support the benefits and well-being of communities, the environment, and businesses in Gwynedd through culture, leisure, and sustainable tourism.One of the outputs of the project is to implement a digital marketing campaign to promote the visitor economy and generate 2,500 additional visitors and £150,000 worth of income to the local economy and communities.Cyngor Gwynedd is looking to appoint a suitably qualified company to develop and implement a digital marketing campaign to promote the Eryri Snowdonia Mountains and Coast Tourism Marketing Area which includes the Eryri National Park, Pen Llŷn and the Cambrian Coastline.The working title of the digital marketing campaign will be known as 'Hwyl in Eryri and Pen Llŷn'.The campaign will need to consider the principles outlined in the Gwynedd and Eryri Sustainable Visitor Economy Plan 2035 when developing the campaign assets and the various marketing and communication messages. This will support our strategic aims of creating a visitor economy for the benefit and wellbeing of the people, environment, language and culture of Gwynedd and Eryri.
Contract 1. Cynllun Marchnata Digidol Eryri Mynyddoedd a Môr 2025/26 - Eryri Snowdonia Mountains and Coast Digital Marketing Campaign 2025/26
Supplier
Contract value
- £60,000 excluding VAT
- £72,000 including VAT
Below the relevant threshold
Date signed
15 August 2025
Contract dates
- 1 September 2025 to 27 March 2026
- 6 months, 27 days
Main procurement category
Services
CPV classifications
- 79310000 - Market research services
- 79340000 - Advertising and marketing services
Contract locations
- UKL12 - Gwynedd
Key performance indicators
| Name | Reporting frequency |
|---|---|
| Cynhyrchu lleiafswm o 50,000 o ymwelwyr unigol â'r wefan | 12 months |
| Cynhyrchu o leiaf 2,500 o ymweliadau dydd neu dros nos ag ardal Eryri Mynyddoedda Môr | 12 months |
| Cynhyrchu o leiaf £150,000 o wariant ychwanegol yn yr economi leol | 12 months |
Signed contract documents
Cytundeb 2682180.pdf
Cytundeb ar gyfer Cynllun Marchnata Digidol Eryri Mynyddoedd a Môr 2025/26 - Eryri Snowdonia Mountains and Coast Digital Marketing Campaign 2025/26
Procedure
Procedure type
Below threshold - open competition
Supplier
Alaw Cyf
- Public Procurement Organisation Number: PJDW-4965-HNHH
Plas Isaf
Ruthin
LL15 1UH
United Kingdom
Email: hi@alaw.cymru
Region: UKL13 - Conwy and Denbighshire
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1. Cynllun Marchnata Digidol Eryri Mynyddoedd a Môr 2025/26 - Eryri Snowdonia Mountains and Coast Digital Marketing Campaign 2025/26
Contracting authority
Cyngor Gwynedd
- Public Procurement Organisation Number: PTCX-9875-MZPQ
Swyddfeydd y Cyngor / Council Offices
Caernarfon
LL55 1SH
United Kingdom
Contact name: Steven Jones
Telephone: +441286679217
Email: stevenvjones@gwynedd.llyw.cymru
Website: http://www.gwynedd.llyw.cymru
Region: UKL12 - Gwynedd
Organisation type: Public authority - sub-central government
Devolved regulations that apply: Wales