Scope
Reference
C100/2025/2026
Description
This procurement seeks to appoint suppliers for core Marketing services under the Cymru Wales brand. Covering campaigns, content creation, media production, digital insights and delivery.
Total value (estimated)
- £100,000,000 excluding VAT
- £120,000,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 30 March 2026 to 31 March 2029
- Possible extension to 31 March 2032
- 6 years, 2 days
Main procurement category
Services
CPV classifications
- 79342000 - Marketing services
- 79340000 - Advertising and marketing services
Contract locations
- UK - United Kingdom
Engagement
Engagement deadline
26 September 2025
Engagement process description
An online event will be held by the buying organisation on 02/09/2025. This event will provide further information on the requirements and procurement process. To register your interest and be sent an invite please email: enquiries.wales@gov.wales
Participation
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Publication date of tender notice (estimated)
7 October 2025
Contracting authority
Llywodraeth Cymru / Welsh Government
- Public Procurement Organisation Number: PQYQ-3841-BHTP
Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services
Cardiff
CF10 3NQ
United Kingdom
Region: UKL22 - Cardiff and Vale of Glamorgan
Organisation type: Public authority - central government
Devolved regulations that apply: Wales