Scope
Reference
BED-9
Description
Overview
Bath College is inviting proposals from experienced media and marketing agencies to support our in-house marketing team with media buying, planning, and digital marketing services. This includes both traditional and digital advertising channels.
- Contract Duration: 24 months
- Possible Extension: 12 months (subject to performance review)
- Estimated Annual Value: £100,000 (including VAT)
- Location Focus: Bath and North Somerset
We are looking for a partner who can deliver value for money, demonstrate creativity and strategic thinking, and work collaboratively with our team to enhance our visibility and engagement across the region.
What We Need
We are seeking a full-service media partner who can:
- Plan and buy media across a wide range of platforms, including:
- Billboards (paper and digital)
- Bus and rail station ads
- Cinema and poster sites
- Radio and TV advertising
- Print (leaflets, brochures)
- Experiential and event marketing
- Door drops and telemarketing
- Support digital marketing, including:
- Paid ad campaigns (Google, social media, etc.)
- Strategic input and campaign planning
- Ad hoc digital support and training for our team
- Collaborate closely with our in-house marketing and digital teams to:
- Align campaigns with our brand and goals
- Share insights and performance data
- Provide creative feedback and asset reviews
- Deliver quarterly reviews to evaluate campaign performance, identify improvements, and plan future activity.
We value a partner who is proactive, strategic, and committed to a long-term relationship-not just a transactional service provider.
Key Requirements
Your proposal should clearly demonstrate:
- Relevant experience in media buying and planning, especially in the education or public sector.
- Digital marketing expertise, including training and upskilling internal teams.
- Understanding of brand strategy and how to integrate offline and online campaigns.
- Collaborative approach, with clear communication and dedicated account management.
- Transparent pricing, including any rebates or markups from media owners.
We also expect a commitment to sustainability, equality, diversity, and inclusion, in line with Bath College's values.
Submission Checklist
To be considered, your submission must include:
Responses to Quality and Social Value Questions, see attached documents
Completed Pricing Document, see attached documents
Signed Conflict of Interest Declaration, see attached documents
For full information regarding this tender, please review all attached documents.
Commercial tool
Establishes a framework
Total value (estimated)
- £100,000 including VAT
Below the relevant threshold
Contract dates (estimated)
- 1 October 2025 to 30 September 2027
- 2 years
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Contract locations
- UK - United Kingdom
Framework
Maximum number of suppliers
Unlimited
Maximum percentage fee charged to suppliers
0%
Framework operation description
Proposals will be evaluated based on the following weighted criteria:
Media Buying & Digital Expertise - 60%
Social Value (e.g. local impact, apprenticeships) - 10%
Presentation (for shortlisted bidders) -10%
Pricing (value for money, transparency) - 20%
Shortlisted bidders will be invited to present their approach to a live brief related to our recruitment campaign.
More information can be found in attached documents.
Award method when using the framework
With competition
Contracting authorities that may use the framework
Establishing party only
Participation
This procurement is reserved for
UK suppliers
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Enquiry deadline
24 August 2025, 11:59pm
Tender submission deadline
31 August 2025, 11:59pm
Submission address and any special instructions
Please submit all questions to: Laura.King@bathcollege.ac.uk (Finance & Contract Business Partner), these will be forwarded to relevant parties.
Bid submissions to be sent to Procurement@bathcollege.ac.uk
Tenders may be submitted electronically
No
Award criteria
Please review document titled: Media Buying Tender Quality Questions for full breakdown of criteria.
Procedure
Procedure type
Below threshold - open competition
Documents
Associated tender documents
BED-9 - Bath College.zip
ZIP file includes following:
Invitation to tender (BED-9)
Conflict of Interest
Media Buying Tender Quality Questions
Timeline
Contracting authority
Bath College
- UK Register of Learning Providers (UKPRN number): 10001465
- Public Procurement Organisation Number: PVHZ-7995-LJXV
Avon Street
BATH
BA1 1UP
United Kingdom
Email: laura.king@bathcollege.ac.uk
Region: UKK12 - Bath and North East Somerset, North Somerset and South Gloucestershire
Organisation type: Public authority - sub-central government