Scope
Reference
DN776467
Description
Oldham Council are looking to procure a service to provide supervised toothbrushing and
oral health promotion to 3-5-year-old children, and primary age children in Special
Educational Needs schools.
The overall aim is to improve the oral health of young children in Oldham.
Objectives
• To improve oral hygiene and reduce tooth decay in the 3-5-year-old population of
Oldham
• Establish healthy tooth brushing habits
• To help educate children on good oral health practices
Page 2 to 6
Currently, there are no supported supervised toothbrushing programmes in Oldham.
However, Oldham Early Years setting and schools were previously engaged in a
supervised toothbrushing programme and some settings may still have baseline
knowledge or even self-supported programmes ongoing.
The service provider is asked to implement supervised toothbrushing progammes for
3-5-year-old children in all Early Years settings, primary schools and childminding
services that wish to take part, as well as all primary school aged children (4-11-years-old)
in Special Educational Needs primary schools that wish to take part.
The approximate size of the 3-5-year-old population in Oldham is ~9000 children.
A summary of eligible settings is provided below:
153 Early Years settings
84 Primary Schools
87 Childminders
4 Special Educational Needs Primary Schools
The total number of primary school aged children in SEN schools is 476.
The total number of reception aged children with an education health and care plan is
142.
We will work with the successful provider to share a list of eligible settings and the
approximate number of eligible children within each setting.
The service should implement a universal supervised toothbrushing for children in the
categories listed above. The supervised toothbrushing programme should be in line with
the British Dental Association recommendations for toothbrushes to be replaced every
three months or when there are signs of wear.
*****Please note: This is an intention to award notice for a PSR Competitive Process, it is not a PA23 or PCR2015
process.*****
The relevant authority is intending to award a contract to a provider under the PSR Competitive Process.
This is not concluding a framework.
Decision makers: Oldham PH team
Awarded to the highest scoring tenderer.
No conflicts of interest were raised
Key Criteria 1: Quality and innovation (Total Weighting 35%)
• 1.1: Safety - 10%
• 1.2: Mobilisation - 15%
• 1.3: Environmental Impact - 10%
Key Criteria 2: Key criteria 2. Value (Weighting 25%)
• 2.1: Additional components - 10%
• 2.2: Value for Money - 15%
Key Criteria 3: Integration, collaboration and service sustainability (Weighting 10%)
• 3.1: Engagement - 10%
Key Criteria 4: Improving Access, Reducing Health Inequalities & Facilitating Choice (Weighting 20%)
• 4.1: Integration and Collaboration - 10%
• 4.2: Improvements in Oral Health - 10%
Key Criteria 5: Social Value
• Social Value Response (through SVP) - 10%
Contract 1. Supervised Toothbrushing & Oral Health promotion
Supplier
Contract value
- £248,000 excluding VAT
- £297,600 including VAT
Below the relevant threshold
Award decision date
13 August 2025
Earliest date the contract will be signed
28 August 2025
Contract dates (estimated)
- 1 September 2025 to 31 August 2026
- Possible extension to 31 August 2027
- 2 years
Description of possible extension:
Option to extend by 1 year. Each year costs £124,000
Main procurement category
Services
CPV classifications
- 85130000 - Dental practice and related services
Contract locations
- UKD37 - Greater Manchester North East
Information about tenders
- 4 tenders received
- 4 tenders assessed in the final stage:
- 3 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 3 suppliers unsuccessful (details included for contracts over £5 million)
Procedure
Procedure type
Below threshold - open competition
Special regime
Light touch
Supplier
MDBUDDY UK LTD
- Companies House: 14934239
- Public Procurement Organisation Number: PXTM-3716-ZDVX
427 Kings Road
Manchester
M32 8GN
United Kingdom
Email: team@mydentalbuddy.com
Website: http://www.mydentalbuddy.com
Region: UKD34 - Greater Manchester South West
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1. Supervised Toothbrushing & Oral Health promotion
Contracting authority
Oldham Metropolitan Borough Council
- Public Procurement Organisation Number: PMRJ-8362-DVNT
Spindles Shopping Centre, West Street
Oldham
OL1 1HD
United Kingdom
Region: UKD37 - Greater Manchester North East
Organisation type: Public authority - sub-central government