Contract

Small Format Digital Advertising Panels

  • London Borough of Camden

F25: Concession award notice

Notice identifier: 2025/S 000-048099

Procurement identifier (OCID): ocds-h6vhtk-04cefc (view related notices)

Published 12 August 2025, 3:07pm



Section one: Contracting authority/entity

one.1) Name and addresses

London Borough of Camden

Town Hall, Judd Street

London

WC1H9JE

Contact

Samuel Condliffe

Email

samuel.condliffe@camden.gov.uk

Telephone

+44 7577456465

Country

United Kingdom

Region code

UKI31 - Camden and City of London

Justification for not providing organisation identifier

Not on any register

Internet address(es)

Main address

https://www.camden.gov.uk

one.4) Type of the contracting authority

Body governed by public law

one.5) Main activity

General public services


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

Small Format Digital Advertising Panels

two.1.2) Main CPV code

  • 79341200 - Advertising management services

two.1.3) Type of contract

Services

two.1.4) Short description

The management of small format digital advertising panels across the Borough

two.1.5) Estimated total value

Value excluding VAT: £4,900,000

two.1.6) Information about lots

This concession is divided into lots: No

two.1.7) Total value of the procurement (excluding VAT)

Value excluding VAT: £4,900,000

two.2) Description

two.2.3) Place of performance

NUTS codes
  • UKI31 - Camden and City of London

two.2.4) Description of the procurement

The management of small format digital advertising panels

two.2.5) Award criteria

Concession is awarded on the basis of the criteria described below:

  • Criterion: Contract Requirements
  • Criterion: Commercial Model
  • Criterion: Mobilisation Plan
  • Criterion: Risk Management and H&S
  • Criterion: Business Continuity
  • Criterion: Environmental Sustainability
  • Criterion: Contract Reporting
  • Criterion: Social Value
  • Criterion: Guaranteed Income offer to the Council

two.2.7) Duration of the concession

Start date

1 September 2025

End date

2 September 2032


Section four. Procedure

four.1) Description

four.1.1) Form of procedure

Award procedure with prior publication of a concession notice

four.2) Administrative information

four.2.1) Previous publication concerning this procedure

Notice number: 2025/S 000-000816


Section five. Award of concession

A concession/lot is awarded: Yes

five.2) Award of concession

five.2.1) Date of concession award decision

16 April 2025

five.2.2) Information about tenders

Number of tenders received: 2

The concession has been awarded to a group of economic operators: No

five.2.3) Name and address of the concessionaire

Bauer Media Outdoor UK Ltd

London

Country

United Kingdom

NUTS code
  • UKI3 - Inner London – West
Companies House

00950526

The concessionaire is an SME

No

five.2.4) Information on value of concession and main financing terms (excluding VAT)

Total value of the concession/lot: £4,900,000


Section six. Complementary information

six.4) Procedures for review

six.4.1) Review body

Camden Council

London

Country

United Kingdom