Scope
Description
Wales Recycles has been running the nationwide Be Mighty. Recycle. campaign since 2020 and since 2023 has been focused on both food waste prevention and recycling. Despite the campaigns increasingly successful behaviour change results, there are still key groups, especially younger people and families, who waste more food than average and under-perform when it comes to recycling.
The campaign has been proven to change behaviour among these high-waste groups by empowering them to waste less food and recycle what can't be eaten, supporting Welsh Government in reaching its ambitious waste and recycling targets.
We promote both our own campaign assets and those of our partners through paid advertising throughout the campaign burst. Due to the nature of social media algorithms, organic posts often struggle to reach a broad audience. By running these assets as adverts, we can effectively target and engage new audiences across Wales.
We require the provision of professional media services to support the delivery and amplification of our national food waste prevention and recycling campaign in Wales. This is to run the advertising of our assets on Meta, YouTube and TikTok.
The main aim will be to encourage people to our landing page to take part in our interactive food waste challenge.
This work is being called off from Welsh Government MEDIA BUYING (III) SERVICES FRAMEWORK WGCD-PCS-116-22
Please note this Call-Off Contract has been procured and awarded in compliance with the procedures set out within
Framework Agreement Reference: Media Buying (Golley Slater) WCD-PCS-116-22 Under the Public Contracts Regulations
2015 ("PCR 2015"), a contracting authority is not required to issue an award notice for Call-Off Contracts awarded using
frameworks, but the Welsh Government has undertaken to voluntarily comply with WPPN 02/22 in relation to the above
referenced mini competition under this framework.
For more information about this opportunity, please visit the Delta eSourcing portal at:
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Contract 1
Supplier
Contract value
- £45,000 excluding VAT
- £45,000 including VAT
Above the relevant threshold
Earliest date the contract will be signed
22 August 2025
Contract dates (estimated)
- 24 August 2025 to 3 October 2025
- 1 month, 11 days
Main procurement category
Services
CPV classifications
- 72212500 - Communication and multimedia software development services
Contract locations
- UK - United Kingdom
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Direct award
Direct award justification
Single supplier - technical reasons
This work is being called off from Welsh Government MEDIA BUYING (III) SERVICES FRAMEWORK WGCD-PCS-116-22
Please note this Call-Off Contract has been procured and awarded in compliance with the procedures set out within
Framework Agreement Reference: Media Buying (Golley Slater) WCD-PCS-116-22 Under the Public Contracts Regulations
2015 ("PCR 2015"), a contracting authority is not required to issue an award notice for Call-Off Contracts awarded using
frameworks, but the Welsh Government has undertaken to voluntarily comply with WPPN 02/22 in relation to the above
referenced mini competition under this framework.
Supplier
Golley Slater
- Companies House: 00584047
Ground Floor, Blenheim Court, Wharton Place, Wharton Street
Cardiff
CF10 1GS
United Kingdom
Region: UKL22 - Cardiff and Vale of Glamorgan
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1
Contracting authority
Waste & Resources Action Programme
- Public Procurement Organisation Number: PCTJ-5948-ZJZV
Ground Floor, Blenheim Court, 19 George Street
Banbury
OX16 0AH
United Kingdom
Region: UKJ14 - Oxfordshire
Organisation type: Public authority - sub-central government