Scope
Reference
C9932
Description
Anchor's New Homes Development Strategy includes an ambition to deliver 500 new homes per year, with approximately 30% available for Shared Ownership sale exclusively for people over 55.
To support this, Anchor is seeking to appoint a closed framework with a panel of four creative marketing agencies to lead on the planning, delivery, and ongoing promotion of our new build sales programme, marketed under our dedicated sales brand, Life in Place.
Appointed agencies will be commissioned for campaign and project-based work across the development pipeline. In addition, one agency will be retained on an ongoing basis to manage day-to-day creative needs, ensure brand consistency, and support rapid-turnaround requirements (this will be awarded to the highest ranked framework agency).
We are looking for experienced, collaborative partners with a strong understanding of the property sector, who can deliver intelligent, insight-led creative that resonates with older homebuyers and their families through emotive, effective, and well-targeted campaigns.
Anchor's direct estimated spend is likely to be circa £1M.
Commercial tool
Establishes a framework
Contract 1. Creative Marketing Services (Sales) Framework
Suppliers (4)
Contract value
- £10,000,000 excluding VAT
- £12,000,000 including VAT
Above the relevant threshold
Award decision date
7 August 2025
Date assessment summaries were sent to tenderers
8 August 2025
Standstill period
- End: 19 August 2025
- 8 working days
Earliest date the contract will be signed
29 August 2025
Contract dates (estimated)
- 1 September 2025 to 31 August 2029
- 4 years
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Contract locations
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
Information about tenders
- 9 tenders received
- 9 tenders assessed in the final stage:
- 9 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 4 suppliers awarded contracts
- 5 suppliers unsuccessful (details included for contracts over £5 million)
Unsuccessful suppliers
Submission
Submission type
Requests to participate
Procedure
Procedure type
Competitive flexible procedure
Suppliers
CAST MEDIA GROUP LIMITED
- Companies House: 03005065
- Public Procurement Organisation Number: PRZD-1219-JHHQ
29 The Studio 46 The Calls
Leeds
LS2 7EY
United Kingdom
Website: https://www.castcan.co.uk/
Region: UKE42 - Leeds
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
FLUID IDEAS LIMITED
- Companies House: 06011174
- Public Procurement Organisation Number: PJLL-6189-TYHR
First Floor North Mill Darley Abbey Mills
Derby
DE22 1DZ
United Kingdom
Email: hello@fluid-ideas.co.uk
Website: http://www.fluid-ideas.co.uk
Region: UKF11 - Derby
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Creative Marketing Services (Sales) Framework
FOUR COMMUNICATIONS LIMITED
- Companies House: 04286449
- Public Procurement Organisation Number: PWRQ-4311-JCJV
The Hickman Building, 2 Whitechapel Road
London
E1 1FX
United Kingdom
Website: https://www.four.agency/
Region: UKI42 - Tower Hamlets
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
FULL COMMUNICATIONS HOLDINGS LIMITED
- Companies House: 11769308
- Public Procurement Organisation Number: PXYD-5832-BHGZ
2nd Floor 32-33 Gosfield Street
London
W1W 6HL
United Kingdom
Website: http://fullcomms.co.uk
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
JHM INVEST LTD
- Companies House: 14317074
- Public Procurement Organisation Number: PRHM-4514-XVYX
7 Marconi Gate
Stafford
ST18 0FZ
United Kingdom
Website: https://jhm-invest.co.uk/
Region: UKG24 - Staffordshire CC
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
MEDIAWORKS UK LIMITED
- Companies House: 06309397
- Public Procurement Organisation Number: PGMB-5426-PPJQ
Floor 2 The Honeycomb
Gateshead
NE11 9SZ
United Kingdom
Email: bidteam@mediaworks.co.uk
Website: http://www.mediaworks.co.uk
Region: UKC22 - Tyneside
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Creative Marketing Services (Sales) Framework
STAUNTON ROOK LIMITED
- Companies House: 05064661
- Public Procurement Organisation Number: PNQW-1792-MBTP
Staunton House 5 Chantry Court
Chester
CH1 4QN
United Kingdom
Website: https://www.stauntonrook.co.uk
Region: UKD63 - Cheshire West and Chester
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
STEFFCO LIMITED
- Companies House: 03234103
- Public Procurement Organisation Number: PHQZ-9455-HPHW
78 Armley Road
Leeds
LS12 2EJ
United Kingdom
Email: pgt@weareresource.co.uk
Website: https://www.weareresource.co.uk
Region: UKE42 - Leeds
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Creative Marketing Services (Sales) Framework
WE ARE FRED CREATIVE LTD
- Companies House: 10373719
- Public Procurement Organisation Number: PZLZ-3535-VTMP
Suite 9, Hadleigh Business Centre
Hadleigh
SS7 2BT
United Kingdom
Email: clive@wearefred.co.uk
Website: http://www.wearefred.co.uk
Region: UKH37 - Essex Thames Gateway
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Creative Marketing Services (Sales) Framework
Contracting authority
Anchor Hanover Group
- Mutuals Public Register: 7843
- Public Procurement Organisation Number: PYBH-1339-MTCJ
2 Godwin Street
Bradford
BD1 2ST
United Kingdom
Email: allen.norman@anchor.org.uk
Region: UKE41 - Bradford
Organisation type: Public authority - sub-central government