Scope
Reference
PRT-COMM-ESG-2025-0001
Description
WMCA is seeking to procure a qualified media buying agency to plan, purchase, manage, and report on media campaigns across multiple channels. This contract aims to deliver cost-effective, targeted communications that reach intended audiences and support the organisation's strategic objectives.
Total value (estimated)
- £15,000,000 excluding VAT
- £18,000,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 1 December 2025 to 30 November 2028
- Possible extension to 30 November 2030
- 5 years
Main procurement category
Services
CPV classifications
- 79342000 - Marketing services
Contract locations
- UK - United Kingdom
Engagement
Engagement deadline
15 August 2025
Engagement process description
WMCA intend to circulate a questionnaire through Bravo (WMCA e-tendering portal), allowing you to provide more information about your interest and comment on the proposed approach.
Portal Website: https://wmca.bravosolution.co.uk
PQQ Title: Pre Market Engagment Media Buying
Bravo Solution Project Reference: pqq_257
Participation
Particular suitability
- Small and medium-sized enterprises (SME)
- Voluntary, community and social enterprises (VCSE)
Submission
Publication date of tender notice (estimated)
8 September 2025
Contracting authority
West Midlands Combined Authority
- Public Procurement Organisation Number: PGMD-1353-PZVX
16 Summer Lane
Birmingham
B19 3SD
United Kingdom
Region: UKG31 - Birmingham
Organisation type: Public authority - sub-central government