Scope
Reference
con_28068
Description
The objective of the School Teacher Recruitment Marketing Campaign is to support recruitment of c. 35,000 people into Initial Teacher Training every year, alongside the government priority to recruit an additional 6,500 new expert teachers across our schools, both mainstream and specialist, and our colleges over the course of this parliament. (This campaign will only target school teachers).
Our aim is to inspire and attract candidates and grow the appeal of teaching amongst students and graduates under the age of 30, who are the group most likely to train to become a teacher.
This procurement is for a lead creative and strategic agency that will set a new direction for the school recruitment marketing campaign to tackle a challenging, ever-changing graduate recruitment market and ensure the campaign delivers communications excellence and innovation, as demanded by Government Communications Service professional standards.
The deliverables of this campaign are:
• Campaign strategy and platform.
• Brand strategy and guardianship to support wider marketing activities.
• Creative development and production for paid advertising and to support the application of the creative strategy and platform across other marketing touchpoints, including the Get Into Teaching website.
• Strategy, development and content production for direct marketing journeys (segmented email programmes).
This tender notice is for the award of a public contract through a competitive flexible procedure in accordance with section 20(1) and (2)(b) of the Procurement Act 2023.
Contract 1. School Teacher Recruitment Marketing Campaign - Lead Creative and Strategic Agency
Supplier
Contract value
- £7,200,000 excluding VAT
- £9,000,000 including VAT
Above the relevant threshold
Award decision date
23 July 2025
Date assessment summaries were sent to tenderers
23 July 2025
Standstill period
- End: 13 August 2025
- 8 working days
Earliest date the contract will be signed
20 August 2025
Contract dates (estimated)
- 25 September 2025 to 24 September 2029
- 4 years
Main procurement category
Services
CPV classifications
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
Information about tenders
- 39 tenders received
- 3 tenders assessed in the final stage:
- 1 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 2 suppliers unsuccessful (details included for contracts over £5 million)
Unsuccessful suppliers
Submission
Submission type
Tenders
Procedure
Procedure type
Competitive flexible procedure
Suppliers
M&C SAATCHI (UK) LIMITED
- Companies House: 03003693
- Public Procurement Organisation Number: PHLZ-1314-WTGD
36 Golden Square
London
W1F 9EE
United Kingdom
Email: new.business@mcsaatchi.com
Website: https://mcsaatchi.com/
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: Yes
Public service mutual: Yes
Contract 1. School Teacher Recruitment Marketing Campaign - Lead Creative and Strategic Agency
VCCP GROUP LLP
- Companies House: OC370529
- Public Procurement Organisation Number: PGRD-5998-ZTWV
Greencoat House
London
SW1P 1DH
United Kingdom
Website: http://www.vccp.com
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
WONDERHOOD LIMITED
- Companies House: 11015968
- Public Procurement Organisation Number: PRGV-2995-TMTH
10 Orange Street
London
WC2H 7DQ
United Kingdom
Website: https://wonderhoodstudios.com/
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contracting authority
Department for Education
- Public Procurement Organisation Number: PDZG-3487-DPVD
Sanctuary Buildings, Great Smith Street
London
SW1P 3BT
United Kingdom
Region: UKI32 - Westminster
Organisation type: Public authority - central government