Scope
Description
Liverpool City Council is delivering campaigns that are seasonal, working with travel partner Avanti West Coast Trains. Summer and Christmas are key periods for the city region to encourage visitors to add LCR to their travel plans for city breaks and day visits.
A media campaign is required to amplify campaign messaging, increase visits to the website and social media engagement. New creative will be provided for both campaigns and there will be a dedicated landing page on VisitLiverpool.com as the call to action.
Contract 1. Visit Liverpool Media 2025 - Summer / Christmas Campaign
Supplier
Contract value
- £85,648 excluding VAT
- £102,777.60 including VAT
Below the relevant threshold
Date signed
30 June 2025
Contract dates
- 30 June 2025 to 29 June 2026
- Possible extension to 28 December 2026
- 1 year, 5 months, 29 days
Description of possible extension:
The Authority may extend this agreement beyond the Initial Term by a further
period (6 months). If the Authority wishes to extend this agreement, it shall
give the Consultant at least 1 months' written notice of such intention before
the expiry of the Initial Term or Extension Period.
Main procurement category
Services
CPV classifications
- 79341100 - Advertising consultancy services
- 79341400 - Advertising campaign services
Contract locations
- UKD72 - Liverpool
Procedure
Procedure type
Below threshold - open competition
Supplier
SOCIALIKE MEDIA LTD
- Companies House: 12089041
- Public Procurement Organisation Number: PVDH-6835-QQYM
20/24 Mathew Street
Liverpool
L2 6RE
United Kingdom
Email: david@springboardda.com
Website: https://springboardda.com/
Region: UKD72 - Liverpool
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1. Visit Liverpool Media 2025 - Summer / Christmas Campaign
Contracting authority
Liverpool City Council
- Public Procurement Organisation Number: PRVY-7813-WLPG
Cunard Building
Liverpool
L3 1DS
United Kingdom
Region: UKD72 - Liverpool
Organisation type: Public authority - sub-central government