Scope
Reference
PROC 2025 35 KW BBC Proms Media Selling
Description
The requirement is summarised below:-
The Supplier shall sell advertising space for the print projects detailed below, with expected page availabilities in parentheses:
• BBC Proms Guide (maximum 48pp + 2 covers)
• BBC Proms Programmes (advertising shell common to all programmes 48pp + 2 covers; per concert adverts up to 5pp per concert)
• BBC Symphony Orchestra Programme (4pp + 2pp covers)
Programmes are distributed at concert venues including the Royal Albert Hall and other venues across the UK; the Proms Guide is sold through major retailers including Amazon, Blackwells, Bloomsbury, Royal Albert Hall, Waterstones, WH Smith and other independent bookstores. The Proms Guide is also sold in eBook and Epdf formats.
The anticipated print run for the 2026 Proms Guide is no more than 33,000 copies. Print runs for the Proms programmes vary for each concert;
The Supplier must also be able to adapt to the changing business model in the area of digital publications, selling in advertising space across digital formats and platforms as agreed with the BBC. The Supplier should be prepared for these ambitions to increase year on year and have the necessary resources in place to respond.
Total value (estimated)
- £360,000 excluding VAT
- £432,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 1 October 2025 to 30 September 2028
- Possible extension to 30 September 2029
- 4 years
Description of possible extension:
There is an initial term of 3 years with a further possible extension of 12 months
Main procurement category
Services
CPV classifications
- 79341000 - Advertising services
Contract locations
- UK - United Kingdom
Participation
Legal and financial capacity conditions of participation
Full details can be found in the published tender documentation
Technical ability conditions of participation
Full details can be found in the published tender documentation
Particular suitability
- Small and medium-sized enterprises (SME)
- Voluntary, community and social enterprises (VCSE)
Submission
Enquiry deadline
18 August 2025, 5:00pm
Submission type
Tenders
Tender submission deadline
26 August 2025, 2:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
17 September 2025
Award criteria
| Name | Type | Weighting |
|---|---|---|
| Whole Life Cost | Cost | 55% |
| Merit | Quality | 45% |
Other information
Description of risks to contract performance
A preliminary market engagement notice was not published as information was discussed with the incumbent.
Applicable trade agreements
- Government Procurement Agreement (GPA)
- Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Competitive flexible procedure
Competitive flexible procedure description
- Initial submission of tenders
- BAFO stage
- Contract Award
Contracting authority
BBC (British Broadcasting Corporation)
- Public Procurement Organisation Number: PJRB-3233-GTQL
Broadcasting House, Portland Place
London
W1A 1AA
United Kingdom
Region: UKI32 - Westminster
Organisation type: Public authority - sub-central government