Scope
Reference
PA0012
Description
This will be a 2 Lot framework for a 3 year term with a 1 year extension option to provide marketing services to support Peabody's New Homes Sales & Marketing team and other authorised users.
Lot 1 - Creative design
To design and deliver high quality creative work and assets that align with wider marketing communications strategies
Lot 2 - Interior Design
To plan, design and install our show homes and/or sales offices to support our sales programmes.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./X8WE88P8XA
To respond to this opportunity, please click here:
Commercial tool
Establishes a framework
Total value (estimated)
- £6,000,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 1 January 2026 to 31 December 2028
- Possible extension to 31 December 2029
- 4 years
Description of possible extension:
Upto 12 months
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Not the same for all lots
Contract locations are shown in Lot sections, because they are not the same for all lots.
Lot 1. Creative design
Description
Secure full-service creative agencies to deliver high-impact assets for Peabody's 4-year sales program, ensuring alignment with marketing strategies and target demographics.
What do we expect?
Ability to design and deliver creative assets to a high standard that are fit for purpose and align with the wider marketing communication strategy (scheme specific and/or Peabody).
Ability to create world class designs across:
Overall development branding, strapline and brand positioning
Multi-tenure/multi-phase campaign creative
Fit for purpose advertising concepts and creative that includes;
Lifestyle, floorplan brochures and other supporting guides i.e. Investor & Fact sheets in digital and print ready format
Multi channel campaign rollout:
Digital: Website banners, PPC assets, email templates (design & build)
OOH: Hoarding, building, tube ads, bus stops, press ads
Sales suites: Display graphics
Social media visuals and campaigns
Animated video content
Video & photography content (lifestyle and/or product)
Expert audience insights (first-time buyers, BOMAD, investors)
Strong attention to detail, design and copywriting abilities
Innovative understanding to incorporate modern design trends and creative best practices to all works
Provide ad hoc creative support and work collaboratively within budget for deliverables; ensuring transparency and clarity with regards to costs
Operate across UK residential and/or commercial real estate and delivering campaigns overseas (Middle-East & China).
Lot value (estimated)
- £3,000,000 including VAT
Framework lot values may be shared with other lots
Contract locations
- UK - United Kingdom
Same for all lots
CPV classifications and contract dates are shown in the Scope section, because they are the same for all lots.
Lot 2. Interior Design
Description
We have an ambitious sales programme over the next four years and require the support of experienced interior design teams to plan, design and install our show homes and/or sales offices to support this.
What do we expect?
Impactful and functional designs that align with target market aspirations and brand values, across all tenures
Understanding of current and future market trends, particularly within the London residential property sector and Home Counties.
Develop interior design concepts with clear consideration of the target market's needs and aspirations, surrounding area and local context, competitors and brand alignment including show home plans that maximises space while achieving elevated style among competitive show apartments in the area. Ensure sales offices are designed to be functional, welcoming, and reflective of the brand identity.
Specifying, supplying, and installing all decorative finishes, including painting, wallpaper, window treatments, and electrical fittings, sourcing and managing trades as required whilst adhering to the provided budget for deliverables, ensuring transparency with costs and documenting cost-saving initiatives.
Dress outdoor spaces cohesively with furniture, lighting, and decorative elements that complement the interior design and target market aspirations.
Emphasise sustainability by prioritizing designs and materials that can be reused or repurposed effectively.
Lot value (estimated)
- £3,000,000 including VAT
Framework lot values may be shared with other lots
Same for all lots
CPV classifications and contract dates are shown in the Scope section, because they are the same for all lots.
Framework
Maximum number of suppliers
Unlimited
Maximum percentage fee charged to suppliers
0%
Further information about fees
No fees charged to suppliers
Framework operation description
Call off contracts will be awarded with or without competition under competitive flexible procedure. Any prices established at framework level will be considered the ceiling prices for call offs with providers encouraged to improve upon these where possible at the call-off stage.
Award method when using the framework
Either with or without competition
Contracting authorities that may use the framework
All other housing associations operating as a public contracting authority
Participation
Legal and financial capacity conditions of participation
Lot 1. Creative design
Included in PSQ
Lot 2. Interior Design
See PSQ on Delta portal
Technical ability conditions of participation
Lot 1. Creative design
Technical questions included in PSQ
Lot 2. Interior Design
See PSQ on Delta portal
Particular suitability
Lot 1. Creative design
Lot 2. Interior Design
Small and medium-sized enterprises (SME)
Submission
Enquiry deadline
26 August 2025, 12:00pm
Submission type
Tenders
Tender submission deadline
6 October 2025, 12:00pm
Submission address and any special instructions
https://www.delta-esourcing.com/ Enquiry deadline is set for return of PSQ, tender submission deadline is the main tender for those successfully through the conditions of participation shortlisting stage
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
10 November 2025
Award criteria
Lot 1. Creative design
| Name | Type | Weighting |
|---|---|---|
| Technical questions | Quality | 50% |
| Lowest Price | Price | 30% |
| Social Value | Quality | 20% |
Lot 2. Interior Design
| Name | Type | Weighting |
|---|---|---|
| Technical Questions | Quality | 50% |
| Price Schedule | Price | 30% |
| Social Value | Quality | 20% |
Other information
Applicable trade agreements
- Government Procurement Agreement (GPA)
- Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Competitive flexible procedure
Competitive flexible procedure description
Procurement will involve a Conditions of Participation stage including a Procurement Specific Questionnaire followed by a final tender stage.
Contracting authority
Peabody Trust
- Public Procurement Organisation Number: PYJY-3925-DVJD
Minster Court, 45 47 Westminster Bridge Road
London
SE1 7JB
United Kingdom
Region: UKI44 - Lewisham and Southwark
Organisation type: Public authority - sub-central government