Scope
Description
The College requires the services of media buying agencies, to purchase advertising space across a range of media types, including radio and audio, outdoor and digital.
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Total value (estimated)
- £1,112,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 3 November 2025 to 2 November 2027
- Possible extension to 2 November 2029
- 4 years
Description of possible extension:
The contract will be for an initial 24 month period, with an option for the College to extend the contract for one further period of 24 months.
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
Contract locations
- UK - United Kingdom
Lot 1. Radio and Audio Advertising Buying Services
Description
The College is looking to appoint a radio buying agency to purchase its radio airtime space and advertising on audio streaming services.
Lot value (estimated)
- £200,000 including VAT
Same for all lots
CPV classifications, contract locations and contract dates are shown in the Scope section, because they are the same for all lots.
Lot 2. Outdoor, Broadcast and Print Media Buying Services
Description
The College is looking to appoint a media buying agency to purchase its non-digital advertising space. The media will include, but not be limited to, outdoor, broadcast (excluding radio) and some print.
Lot value (estimated)
- £512,000 including VAT
Same for all lots
CPV classifications, contract locations and contract dates are shown in the Scope section, because they are the same for all lots.
Lot 3. Digital Media Buying Services
Description
The College is looking to appoint a media buying agency to purchase its digital advertising space.
Lot value (estimated)
- £400,000 including VAT
Same for all lots
CPV classifications, contract locations and contract dates are shown in the Scope section, because they are the same for all lots.
Participation
Particular suitability
Lot 1. Radio and Audio Advertising Buying Services
Lot 2. Outdoor, Broadcast and Print Media Buying Services
Lot 3. Digital Media Buying Services
- Small and medium-sized enterprises (SME)
- Voluntary, community and social enterprises (VCSE)
Submission
Enquiry deadline
20 August 2025, 11:59pm
Tender submission deadline
29 August 2025, 12:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
29 September 2025
Award criteria
| Name | Type | Weighting |
|---|---|---|
| Quality | Quality | 60% |
| Price | Price | 40% |
Other information
Applicable trade agreements
- Government Procurement Agreement (GPA)
- Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Contracting authority
Gateshead College
- Public Procurement Organisation Number: PYVZ-5892-TRVV
Baltic Campus, Quarryfield Road, Baltic Business Quarter
Gateshead
NE8 3BE
United Kingdom
Region: UKC22 - Tyneside
Organisation type: Public authority - sub-central government