Tender

Creative Development & Design Framework

  • University of Huddersfield

UK4: Tender notice - Procurement Act 2023 - view information about notice types

Notice identifier: 2025/S 000-043298

Procurement identifier (OCID): ocds-h6vhtk-0566a6

Published 28 July 2025, 9:15am



Scope

Reference

HUD-MAR-019

Description

The University of Huddersfield intends to establish a multi-supplier framework agreement for the supply of Creative Development and Design Services.

The framework will consist of two lots:

Lot 1: Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand

Lot 2: All other Audience sub-brand creative development and design delivery (non-UG)

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://neupc.delta-esourcing.com/tenders/UK-UK-Huddersfield:-Marketing-services./29N5648P98

To respond to this opportunity, please click here:

https://neupc.delta-esourcing.com/respond/29N5648P98

Commercial tool

Establishes a framework

Total value (estimated)

  • £1,410,000 excluding VAT
  • £1,692,000 including VAT

Above the relevant threshold

Main procurement category

Services

CPV classifications

  • 79342000 - Marketing services

Contract locations

  • UKE44 - Calderdale and Kirklees

Not the same for all lots

Contract dates are shown in Lot sections, because they are not the same for all lots.


Lot 1. Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand

Description

The University is in the process of developing a new brand strategy, following a piece of brand perceptions research.

The successful supplier will deliver the creative development and design elements for all high-profile undergraduate student recruitment campaigns, including collateral to be used in large-scale, multi-channel advertising campaigns, web content, print material etc.

The successful supplier will be expected to develop a campaign guidelines document for use by internal colleagues and agencies on the Graphic Design and Art Working framework , who may develop small-scale items that support undergraduate activity.

The successful supplier may work on the visual development of the University brand and the University brand guidelines.

Lot value (estimated)

  • £1,250,000 excluding VAT
  • £1,500,000 including VAT

Framework lot values may be shared with other lots

Contract dates (estimated)

  • 13 October 2025 to 12 October 2027
  • Possible extension to 12 October 2029
  • 4 years

Description of possible extension:

The agreement will have an initial duration of 2 years, with the option to extend for a further period of 2 years, subject to continued satisfactory performance and pricing. The maximum agreement term is 4 years.

Same for all lots

CPV classifications and contract locations are shown in the Scope section, because they are the same for all lots.


Lot 2. All other Audience sub-brand creative development and design delivery (non-UG)

Description

Suppliers work with Postgraduate, Distance Learning and International Marketing Teams to deliver the creative development and design elements for related student recruitment campaigns, including collateral to be used in digital advertising campaigns, web content, print material etc.

The supplier will be expected to develop a campaign guidelines document for use by internal colleagues and agencies on the Graphic Design and Art Working framework, who may develop small-scale items that support audience-specific activity.

There may also be opportunity to work with organisational departments to create sub-brands for internal use e.g. Student Services.

Lot value (estimated)

  • £160,000 excluding VAT
  • £192,000 including VAT

Framework lot values may be shared with other lots

Contract dates (estimated)

  • 13 October 2025 to 12 October 2027
  • Possible extension to 12 October 2029
  • 4 years

Description of possible extension:

The agreement will have an initial duration of 2 years with the option to extend for a further period of 2 years, subject to continued satisfactory performance and pricing. The maximum agreement term is 4 years.

Same for all lots

CPV classifications and contract locations are shown in the Scope section, because they are the same for all lots.


Framework

Maximum number of suppliers

Unlimited

Maximum percentage fee charged to suppliers

0%

Framework operation description

Call-off contracts will be awarded by both direct award and quotations.

Award method when using the framework

Either with or without competition

Contracting authorities that may use the framework

Establishing party only


Participation

Legal and financial capacity conditions of participation

Lot 1. Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand

Lot 2. All other Audience sub-brand creative development and design delivery (non-UG)

As set out in Invitation to Tender documents

Technical ability conditions of participation

Lot 1. Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand

Lot 2. All other Audience sub-brand creative development and design delivery (non-UG)

Tender Specific Questions are incorporated to ascertain a tenderers ability to meet the University's minimum expectations with regards to Innovative creative development and design, a digital-first approach, excellent client management.

Tenderers which do not achieve the declared 'total minimum score to proceed' will be excluded from further evaluation.

Particular suitability

Lot 1. Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand

Lot 2. All other Audience sub-brand creative development and design delivery (non-UG)

Small and medium-sized enterprises (SME)


Submission

Enquiry deadline

22 August 2025, 12:00pm

Tender submission deadline

29 August 2025, 12:00pm

Submission address and any special instructions

Tenders may be submitted electronically

Yes

Languages that may be used for submission

English

Award decision date (estimated)

26 September 2025


Award criteria

Lot 1. Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand

This table contains award criteria for this lot
Name Description Type Weighting
Tender Specific Questions

As per ITT

Quality 15%
Creative Brief - Presentation

As per ITT

Quality 15%
Creative Brief - Itemised Quote / Pricing Response

As per ITT

Price 15%
Building an Effective Partnership & Capacity Management

As per ITT

Quality 12.5%
Account Structure & Experience

As per ITT

Quality 12.5%
Creative Brief - Proposed Approach Narrative

As per ITT

Quality 10%
Standard Rates & Future Pricing/Inflation

As per ITT

Price 10%
Added Value & Sustainability

As per ITT

Price 5%
References

As per ITT

Quality 5%

Lot 2. All other Audience sub-brand creative development and design delivery (non-UG)

This table contains award criteria for this lot
Name Description Type Weighting
Tender Specific Questions

As per ITT

Quality 15%
Creative Brief - Presentation

As per ITT

Quality 15%
Creative Brief - Itemised Quote / Pricing Response

As per ITT

Price 15%
Building an Effective Partnership & Capacity Management

As per ITT

Quality 12.5%
Account Structure & Experience

As per ITT

Quality 12.5%
Creative Brief - Proposed Approach Narrative

As per ITT

Quality 10%
Standard Rates & Future Pricing/Inflation

As per ITT

Price 10%
Added Value & Sustainability

As per ITT

Quality 5%
References

As per ITT

Quality 5%

Other information

Applicable trade agreements

  • Government Procurement Agreement (GPA)

Conflicts assessment prepared/revised

Yes


Procedure

Procedure type

Open procedure


Contracting authority

University of Huddersfield

  • Public Procurement Organisation Number: PVLZ-8691-TYWT

Queensgate

Huddersfield

HD1 3DH

United Kingdom

Contact name: Claire Gunton

Email: c.gunton@hud.ac.uk

Region: UKE44 - Calderdale and Kirklees

Organisation type: Public authority - sub-central government