Scope
Reference
HUD-MAR-019
Description
The University of Huddersfield intends to establish a multi-supplier framework agreement for the supply of Creative Development and Design Services.
The framework will consist of two lots:
Lot 1: Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand
Lot 2: All other Audience sub-brand creative development and design delivery (non-UG)
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://neupc.delta-esourcing.com/tenders/UK-UK-Huddersfield:-Marketing-services./29N5648P98
To respond to this opportunity, please click here:
Commercial tool
Establishes a framework
Total value (estimated)
- £1,410,000 excluding VAT
- £1,692,000 including VAT
Above the relevant threshold
Main procurement category
Services
CPV classifications
- 79342000 - Marketing services
Contract locations
- UKE44 - Calderdale and Kirklees
Not the same for all lots
Contract dates are shown in Lot sections, because they are not the same for all lots.
Lot 1. Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand
Description
The University is in the process of developing a new brand strategy, following a piece of brand perceptions research.
The successful supplier will deliver the creative development and design elements for all high-profile undergraduate student recruitment campaigns, including collateral to be used in large-scale, multi-channel advertising campaigns, web content, print material etc.
The successful supplier will be expected to develop a campaign guidelines document for use by internal colleagues and agencies on the Graphic Design and Art Working framework , who may develop small-scale items that support undergraduate activity.
The successful supplier may work on the visual development of the University brand and the University brand guidelines.
Lot value (estimated)
- £1,250,000 excluding VAT
- £1,500,000 including VAT
Framework lot values may be shared with other lots
Contract dates (estimated)
- 13 October 2025 to 12 October 2027
- Possible extension to 12 October 2029
- 4 years
Description of possible extension:
The agreement will have an initial duration of 2 years, with the option to extend for a further period of 2 years, subject to continued satisfactory performance and pricing. The maximum agreement term is 4 years.
Same for all lots
CPV classifications and contract locations are shown in the Scope section, because they are the same for all lots.
Lot 2. All other Audience sub-brand creative development and design delivery (non-UG)
Description
Suppliers work with Postgraduate, Distance Learning and International Marketing Teams to deliver the creative development and design elements for related student recruitment campaigns, including collateral to be used in digital advertising campaigns, web content, print material etc.
The supplier will be expected to develop a campaign guidelines document for use by internal colleagues and agencies on the Graphic Design and Art Working framework, who may develop small-scale items that support audience-specific activity.
There may also be opportunity to work with organisational departments to create sub-brands for internal use e.g. Student Services.
Lot value (estimated)
- £160,000 excluding VAT
- £192,000 including VAT
Framework lot values may be shared with other lots
Contract dates (estimated)
- 13 October 2025 to 12 October 2027
- Possible extension to 12 October 2029
- 4 years
Description of possible extension:
The agreement will have an initial duration of 2 years with the option to extend for a further period of 2 years, subject to continued satisfactory performance and pricing. The maximum agreement term is 4 years.
Same for all lots
CPV classifications and contract locations are shown in the Scope section, because they are the same for all lots.
Framework
Maximum number of suppliers
Unlimited
Maximum percentage fee charged to suppliers
0%
Framework operation description
Call-off contracts will be awarded by both direct award and quotations.
Award method when using the framework
Either with or without competition
Contracting authorities that may use the framework
Establishing party only
Participation
Legal and financial capacity conditions of participation
Lot 1. Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand
Lot 2. All other Audience sub-brand creative development and design delivery (non-UG)
As set out in Invitation to Tender documents
Technical ability conditions of participation
Lot 1. Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand
Lot 2. All other Audience sub-brand creative development and design delivery (non-UG)
Tender Specific Questions are incorporated to ascertain a tenderers ability to meet the University's minimum expectations with regards to Innovative creative development and design, a digital-first approach, excellent client management.
Tenderers which do not achieve the declared 'total minimum score to proceed' will be excluded from further evaluation.
Particular suitability
Lot 1. Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand
Lot 2. All other Audience sub-brand creative development and design delivery (non-UG)
Small and medium-sized enterprises (SME)
Submission
Enquiry deadline
22 August 2025, 12:00pm
Tender submission deadline
29 August 2025, 12:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
26 September 2025
Award criteria
Lot 1. Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand
Name | Description | Type | Weighting |
---|---|---|---|
Tender Specific Questions | As per ITT |
Quality | 15% |
Creative Brief - Presentation | As per ITT |
Quality | 15% |
Creative Brief - Itemised Quote / Pricing Response | As per ITT |
Price | 15% |
Building an Effective Partnership & Capacity Management | As per ITT |
Quality | 12.5% |
Account Structure & Experience | As per ITT |
Quality | 12.5% |
Creative Brief - Proposed Approach Narrative | As per ITT |
Quality | 10% |
Standard Rates & Future Pricing/Inflation | As per ITT |
Price | 10% |
Added Value & Sustainability | As per ITT |
Price | 5% |
References | As per ITT |
Quality | 5% |
Lot 2. All other Audience sub-brand creative development and design delivery (non-UG)
Name | Description | Type | Weighting |
---|---|---|---|
Tender Specific Questions | As per ITT |
Quality | 15% |
Creative Brief - Presentation | As per ITT |
Quality | 15% |
Creative Brief - Itemised Quote / Pricing Response | As per ITT |
Price | 15% |
Building an Effective Partnership & Capacity Management | As per ITT |
Quality | 12.5% |
Account Structure & Experience | As per ITT |
Quality | 12.5% |
Creative Brief - Proposed Approach Narrative | As per ITT |
Quality | 10% |
Standard Rates & Future Pricing/Inflation | As per ITT |
Price | 10% |
Added Value & Sustainability | As per ITT |
Quality | 5% |
References | As per ITT |
Quality | 5% |
Other information
Applicable trade agreements
- Government Procurement Agreement (GPA)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Contracting authority
University of Huddersfield
- Public Procurement Organisation Number: PVLZ-8691-TYWT
Queensgate
Huddersfield
HD1 3DH
United Kingdom
Contact name: Claire Gunton
Email: c.gunton@hud.ac.uk
Region: UKE44 - Calderdale and Kirklees
Organisation type: Public authority - sub-central government