Scope
Reference
2025/429
Description
In 2026, the Festival turns 70 and we are taking this opportunity to refresh the look and feel of the BFI London Film Festival brand after several years iterating on our current visual identity. We continue to be excited by the potential of the current 'cascade' iconography, but we are not committed to retaining it as the core iconic reference point for the Festival and would like to explore other creative propositions. This identity will be the basis for all branding and promotional collateral produced for the Festival and will be used to engage the broadest possible B2C and B2B audiences in London, around the UK and internationally.
Contract 1. BFI London Film Festival Creative Refresh
Supplier
Contract value
- £70,000 excluding VAT
- £84,000 including VAT
Below the relevant threshold
Award decision date
24 July 2025
Earliest date the contract will be signed
29 July 2025
Contract dates (estimated)
- 29 July 2025 to 1 October 2028
- Possible extension to 1 October 2030
- 5 years, 2 months, 4 days
Description of possible extension:
2 year extension available
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341400 - Advertising campaign services
Information about tenders
- 38 tenders received
- 1 tender assessed in the final stage:
- 0 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 0 suppliers unsuccessful (details included for contracts over £5 million)
Procedure
Procedure type
Below threshold - open competition
Supplier
PENTAGRAM DESIGN LIMITED
11 Needham Road
London
W11 2RP
United Kingdom
Email: harmsworth@pentagram.com
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 1. BFI London Film Festival Creative Refresh
Contracting authority
British Film Institute
- Charity Commission (England and Wales): 287780
21 STEPHEN STREET
LONDON
W1T 1LN
United Kingdom
Email: graham.bellas@bfi.org.uk
Region: UKI31 - Camden and City of London
Organisation type: Public authority - sub-central government