Scope
Reference
PRJ-5440
Description
To enable the decarbonisation of homes we have a critical need to track public attitudes with as
many sources of insight as possible. We gather insight from the Public Attitudes Tracker on
attitudes towards heat pumps, but this is only yearly. Comms also gather insight through focus
groups but can only do this sporadically as doing so is expensive.
The Home Electrification Tracker Survey is a public attitudes tracking dashboard developed by
Electrify Research. The dashboard uses a quarterly survey of owner-occupiers in the UK, USA,
Germany and France with sample sizes of around 1,000 in each country per wave. The questions
in the survey track attitudes towards Net Zero, EVs, heat pumps, solar PV, batteries, perceived
benefits and drawbacks of these technologies and common misconceptions. There is a lot of
useful information across technologies in here with a level of detail that, following investigation, we
do not have in our existing sources.
By procuring this research we will be able to complement our existing insight sources with more
granular detail that will give us a more well rounded view of public opinion and ensure we can
track progress towards raising awareness and understanding of the heat transition
Contract 1. HOME OWNER ELECTRIFICATION TRACKER SURVEY
Supplier
Contract value
- £12,000 excluding VAT
- £14,400 including VAT
Below the relevant threshold
Date signed
18 July 2025
Contract dates
- 21 July 2025 to 21 July 2026
- Possible extension to 21 July 2027
- 2 years, 1 day
Description of possible extension:
The Buyer may extend the subscription period for a year or change the subscription
package by mutual agreement in writing to the Supplier prior to the Expiry Date.
Main procurement category
Services
CPV classifications
- 73110000 - Research services
Signed contract documents
Con-8605 Redacted contract.pdf
Contract - Redacted
Procedure
Procedure type
Below threshold - without competition
Supplier
Elecrtify Research
124,CITY ROAD,LONDON
London
EC1V 2NX
United Kingdom
Region: UKI43 - Haringey and Islington
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1
Contracting authority
Department for Energy Security & Net Zero
- Public Procurement Organisation Number: PDHQ-2163-WYMH
55 Whitehall
London
SW1A 2HP
United Kingdom
Region: UKI32 - Westminster
Organisation type: Public authority - central government